Complete Solutions
Acceptance Correct Answers Conformity that involves both
acting and believing in accord with social pressure.
Alice Eagly, Wendy Wood and Shelly Chaiken (1978) Correct
Answers Presented students with a speech attacking a
company's pollution of a river. When they said the speech was
made.
- When a political candidate with a business background or to an
audience of company supporters, it seemed unbiased and was
persuasive.
- When a pro-environment politician have the same anti-
business speech to environmentalists, listeners attributed their
opinions with personal biases or to the audience.
Asch Correct Answers Had people listen to others' judgements
of which of three comparison lines was equal to a standard line
and them make the same judgement themselves. When the
others gave the wrong answer, the subjects conformed 37% of
the time. Agreement with others' obviously wrong perceptual
judgements.
Attitude Correct Answers A favourable or unfavourable
evaluation reactions towards something or someone, exhibited in
ones beliefs or feelings, or extended behaviour.
Attitude Inoculation Correct Answers Exposing people to weak
attacks on their attitudes so that when stronger attacks come,
they will have refutations available.
,Attractiveness Correct Answers Having qualities that appeal to
an audience. An appealing communicator (often someone
similar to the audience) is most persuasive on matters of
subjective preference.
Autokinetic Phenomenon Correct Answers The apparent
movement of a stationary point light in the dark.
Bernieri and colleagues Correct Answers Found that when
people are in sync (through natural mimicry and emotional
contagion) they feel more rapport with each other.
Bradley and Mannel & Tang and Hall Correct Answers Found
that as self-perception theory implies, an unanticipated reward
does not diminish intrinsic interest, because people can still
attribute their own action to their own motivation.
Central Route to Persuasion Correct Answers Occurs when
interested people focus on the arguments and respond with
favourable thoughts. (This more thoughtful and less superficial,
and in turn is more durable and more likely to influence
behaviour)
Channel of Communication Correct Answers The way the
message is delivered - whether face to face, in writing, on film,
or in some other way.
Cognitive Dissonance Theory Correct Answers Our attitudes
change because we are motivated to maintain consistency
among our cognitions. This theory assumes that we feel tension
, (dissonance) when two simultaneously accessible thoughts or
beliefs (cognitions) are psychologically inconsistent - as when
we decide to say or do something we have mixed feelings about.
Cohesive Correct Answers A "we feeling" - the extent to which
member of a group are bound together, such as by attraction for
one another.
Compliance Correct Answers Conformity that involves publicly
acting in accord with social pressure while privately agreeing.
Confederate Correct Answers An accomplice of the
experimenter.
Conformity Correct Answers Is a change in behaviour or belief
to accord with others.
Credibility Correct Answers A credible communicator is
perceived as both expert and trustworthy. (Believability)
Cult Correct Answers A group typically characterized by (1) the
distinctive ritual of its devotion to a god or a person, (2)
isolation from the surrounding "evil" culture, and (3) a
charismatic leader. (Also called a new religious movement)
Edward Diener and Mark Wallbom (1976) Correct Answers -
University students saw cheating as wrong.
- Conducted an experiment where the students were expected to
stop writing after a bell rang (no one watching them) and found
that the majority of them continued writing well after the bell
rang.