What is the semantic differential method? - Answers A method to measure the multidimensional
subjective meaning of things using bipolar anchors and graphic scales.
What are the three primary dimensions measured by the semantic differential method? - Answers
Evaluation, potency, and activity.
What are some lesser dimensions measured in the semantic differential method? - Answers Stability,
tautness, novelty, and receptivity.
What is Likert's method of summated ratings used for? - Answers To construct a one-dimensional
numerical attitude scale.
What is an example of a scale constructed using Likert's method? - Answers The Likert attitude scale
measuring attitudes for and against a compulsory health program.
What is Thurstone's method of equal-appearing intervals used for? - Answers To construct one-
dimensional attitude scales.
What is the purpose of pilot-testing a questionnaire or interview schedule? - Answers To fine-tune the
data collection instrument and procedures.
What are the four steps in developing an interview schedule? - Answers 1) Working out the objective,
2) formulating a general strategy, 3) writing questions and establishing sequence, 4) pilot-testing.
What is the critical incident technique? - Answers A method focusing on open-ended responses by
concentrating on an actual incident and asking specific questions.
Why did telephone interviews become popular? - Answers They were more cost-efficient than face-
to-face interviews and could be easily implemented.
What challenge do researchers face with telephone interviews today? - Answers Many people use
mobile phones instead of land-line telephones, making it difficult to obtain representative samples.
What does a behavioral diary do? - Answers Records events as they happen, eliminating reliance on
longer-term recall.
Validity - Answers Degree to which a measure does what it claims to do.
Reliability - Answers Consistency, stability, or dependability of a measure.
Random error - Answers Chance fluctuations in measurement that average out over repeated tests.
Systematic error (bias) - Answers Error that consistently pushes scores in one direction.
Classical test theory - Answers Observed score = true score + random error.
Test-retest reliability - Answers Correlation of scores from the same test given twice to the same
people.
Alternate-form reliability - Answers Correlation between two equivalent versions of a test given
around the same time.
Internal-consistency reliability - Answers Degree to which items or judges are related; measured with
Spearman-Brown, KR-20, or Cronbach's alpha.
Acceptable reliability (tests) - Answers Benchmarks inferred from widely used tests like the MMPI,
Rorschach, and WAIS.
External validity - Answers Generalizability of findings across people, settings, treatments, and
outcomes.
Successful replication - Answers Procedure modeled on original study, similar pattern of results, and
comparable effect sizes.
Content-related validity - Answers Evidence that test items represent the construct's domain.
Criterion-related validity - Answers Predictive or concurrent correlation with relevant outcomes.
Construct validity - Answers Evidence from convergent and discriminant patterns showing the test
measures the intended construct.
Statistical-conclusion validity - Answers Whether statistical inferences (effect size, p-value) are
justified.
Internal validity - Answers Whether rival explanations for the results can be ruled out.
Opportunity samples - Answers Use whoever is easiest to recruit; not randomly selected.
Probability samples - Answers Use random selection to approximate representativeness of the target
population.
Biased sample - Answers Overestimates or underestimates the true population value.
Unstable sample - Answers Contains units that vary greatly from one another; more homogeneity
requires fewer units.