Assignment 1 Semester 1 2026
Unique number:
Due Date: 7 April 2026
QUESTION 1
The report was written by a top-level manager, specifically the Chief Executive Officer
(CEO), Amina K Odinga.
This is evident because a CEO operates at the highest level of management in an
organisation. Top-level managers are responsible for setting the overall strategic direction of
the company, making long-term decisions, and representing the organisation publicly
(Cronje & Scholtz, 2020). The report focuses on strategic matters such as business growth,
brand portfolios, market positioning, economic challenges, and future expansion plans.
These responsibilities fall within the scope of executive leadership rather than middle or
lower management. Therefore, the level of management is top management.
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QUESTION 1
The report was written by a top-level manager, specifically the Chief Executive
Officer (CEO), Amina K Odinga.
This is evident because a CEO operates at the highest level of management in an
organisation. Top-level managers are responsible for setting the overall strategic
direction of the company, making long-term decisions, and representing the
organisation publicly (Cronje & Scholtz, 2020). The report focuses on strategic
matters such as business growth, brand portfolios, market positioning, economic
challenges, and future expansion plans. These responsibilities fall within the scope
of executive leadership rather than middle or lower management. Therefore, the
level of management is top management.
QUESTION 2
2.1
Brand implementing a low-cost strategy: QuickBite
A low-cost strategy refers to a competitive approach where a business seeks to
become the lowest cost producer in its industry, enabling it to offer products at lower
prices than competitors while still maintaining acceptable profit margins (Cronje &
Scholtz, 2020). This strategy focuses on cost efficiency, economies of scale, tight
cost control, standardised operations and effective supply chain management. The
aim is to attract price-sensitive customers and increase market share through
affordability.
According to Cronje and Scholtz (2020), organisations pursuing a low-cost strategy
emphasise operational efficiency and cost leadership to gain competitive advantage.
The following quotation supports that QuickBite is using a low-cost strategy:
“QuickBite experienced a 9% increase in daily transactions year-on-year. The
brand’s broad geographic footprint gives us purchasing scale and low per-unit
overhead, which has been essential in managing inflationary pressure.”