Assignment 1 Semester 1 2026
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Due Date: 7 April 2026
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, QUESTION 1
The report was written by a top-level manager, namely the Chief Executive Officer
Amina K Odinga.
A Chief Executive Officer functions at the highest level of management in an
organisation. Top-level managers are responsible for determining the long-term
vision, mission, and strategic direction of the organisation. They make major policy
decisions, allocate resources at a broad level, and represent the organisation to
external stakeholders such as investors, government, and the public (Cronje &
Scholtz, 2020).
The content of the report clearly reflects these responsibilities. It addresses strategic
issues such as business growth, brand portfolio management, market positioning,
economic challenges, and future expansion plans. These matters require long-term
planning and strategic oversight, which are core functions of top management rather
than middle or lower management. Middle managers mainly focus on implementing
strategies, while lower-level managers supervise daily operational activities (Cronje
& Scholtz, 2020).
Because the report concentrates on overall organisational performance and future
direction, it falls within the scope of executive leadership. Therefore, the level of
management involved is top management.
QUESTION 2
2.1 Brand implementing a low-cost strategy: QuickBite
A low-cost strategy refers to a competitive approach where a business aims to
become the lowest cost producer in its industry. This allows the organisation to offer
products at lower prices than competitors while still earning acceptable profit
margins. The main focus is on cost efficiency, economies of scale, strict cost control,
standardised processes and efficient supply chain management (Cronje & Scholtz,
2020). Businesses that apply this strategy aim to attract price-sensitive customers
and grow their market share through affordability.
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