AIPMM - CPM PRACTICE Exam Questions
with 100% Correct Answers | Verified |
Updated (Actual Exam) LATEST
VERSION!!
intangibility
inseparability
variability
perishability -CORRECTANSWER Nature and characteristic of a service
Product
Price
Promotion
Place -CORRECTANSWER What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers -CORRECTANSWER What are Porter's 5 forces?
Conceive
Plan
,Develop
Qualify
Launch
Deliver
Retire -CORRECTANSWER What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify -CORRECTANSWER What are the steps of NPD? (Phases)
Market Penetration -CORRECTANSWER What is the strategy for existing
market/existing product? (Ansoff's Growth Matrix)
Product Development -CORRECTANSWER What is the strategy for existing
market/new product? (Ansoff's Growth Matrix)
Market Development -CORRECTANSWER What is the strategy for NEW
market/existing product? (Ansoff's Growth Matrix)
Diversification -CORRECTANSWER What is the strategy for new market/new product?
(Ansoff's Growth Matrix)
, Introduction -CORRECTANSWER Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth -CORRECTANSWER Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity -CORRECTANSWER Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline -CORRECTANSWER Market Objective: Harvest/Deletion
Competition: Reduced
with 100% Correct Answers | Verified |
Updated (Actual Exam) LATEST
VERSION!!
intangibility
inseparability
variability
perishability -CORRECTANSWER Nature and characteristic of a service
Product
Price
Promotion
Place -CORRECTANSWER What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers -CORRECTANSWER What are Porter's 5 forces?
Conceive
Plan
,Develop
Qualify
Launch
Deliver
Retire -CORRECTANSWER What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify -CORRECTANSWER What are the steps of NPD? (Phases)
Market Penetration -CORRECTANSWER What is the strategy for existing
market/existing product? (Ansoff's Growth Matrix)
Product Development -CORRECTANSWER What is the strategy for existing
market/new product? (Ansoff's Growth Matrix)
Market Development -CORRECTANSWER What is the strategy for NEW
market/existing product? (Ansoff's Growth Matrix)
Diversification -CORRECTANSWER What is the strategy for new market/new product?
(Ansoff's Growth Matrix)
, Introduction -CORRECTANSWER Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth -CORRECTANSWER Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity -CORRECTANSWER Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline -CORRECTANSWER Market Objective: Harvest/Deletion
Competition: Reduced
