FINAL EXAM SCRIPT 2026 COMPLETE
QUESTIONS AND SOLUTIONS 100%
CORRECT
⩥ Body language cues. Answer: Conscious or unconscious gestures and
movements that express intentions. These are a key form of nonverbal
communication.
⩥ Brand promise. Answer: An extension of the company brand that
reflects the benefit of doing business with them (such as providing great
customer service)
⩥ Company brand. Answer: The overall impression gathered from
information that is seen, heard and experienced by customers who
encounter a business, its products and its services.
⩥ Company culture. Answer: The unique way that an organization's
employees interact with each other and with customers. The culture
defines the personality of a company and typically includes a variety of
elements such as work environment, company mission, values, ethics,
expectations and goals.
, ⩥ Company website. Answer: a website that represents a retailer on the
Internet; places where customers can browse and purchase
products/services that are offered.
⩥ Comparison Shopper. Answer: A shopper who spends a lot of time
checking out products and prices through online sites, visiting different
stores, comparing retailer ads and/or getting the opinions of others.
⩥ Customer service. Answer: The help, information, and
recommendations that company representatives give to people who
explore or buy its products and/ or services.
⩥ Customers. Answer: people who buy goods and services - also known
as consumers
⩥ Demographic data. Answer: Quantifiable information used to help
retailers determine customer behavior (such as household size, gender,
age, income, education, occupation, place of residence, etc.)
⩥ Distribution channel. Answer: A path through which a product travels
from its creation to when it reaches the customer.
⩥ Follower. Answer: a shopper who wants to find out what's trendy
before making a purchase. They look for established brands that they
have previously purchased and trust before making a buying decision.