CRME- CERTIFIED REVENUE MANAGEMENT
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What key metric combines both occupancy and average
daily rate (ADR) to evaluate hotel performance? - Answer-
RevPAR
Which of the following is NOT a key metric used to
measure hotel performance? - Answer-Incremental
Revenue
Why can differential pricing be applied to hotel
guestrooms? - Answer-Different market segments place
different values on a hotel's features
What type of expense changes in direct proportion to the
number of rooms sold? - Answer-Incremental Expenses
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A hotel had $145 RevPAR this year and $163 last year.
What was the year-over-year percent change? - Answer--
11%
What term describes the point at which total revenue
equals total costs, resulting in zero profit? - Answer-Break-
even point
I am forecasting occupancy for my 250-room hotel for next
week. Based only on the information below, which
statement reflects the number of rooms that the revenue
manager should forecast? 170 OTB, 165 STLY OTB, 192
LY Actuals - Answer-More than 192 rooms should be
forecast
What is the primary purpose of price points in hotel pricing
strategies? - Answer-To match customer willingness to pay
based on demand
A hotel has contracted the following group block. It has
decided to apply a 15% wash factor, how many total room
nights will be forecasted? Monday 123, Tuesday 145,
Wednesday 145, Total 413 - Answer-351
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Which of the following describes a situation where a small
change in price results in a large change in demand? -
Answer-Elastic demand
Which pricing method ensures that rooms are sold at
different rates based on
customer segmentation? - Answer-Differential pricing
What is the period of time during which rooms are
expected to book for a future date? - Answer-Booking
Window
Transient rate efficiency is - Answer-The amount of
discounting compared to BAR
Which of the following characteristics makes the hotel
industry suitable for revenue management? - Answer-
Perishable inventory and constrained supply
Who is considered a pioneer of revenue management and
introduced the concept to the airline industry? - Answer-
Bob Crandall
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What is the term for a discount offered to customers who
book well in advance? - Answer-Advance purchase rate
What is the industry term used to describe the sum of
prices paid by a business's customers? - Answer-total
revenues
Historically, what concept have hospitality managers
chiefly used to calculate their selling prices? - Answer-
costs
What is an algebraic equivalent of the formula: Sales =
Costs + Profit? - Answer-profit=sales-costs
What is the name for the net value achieved by both
parties in a business transaction? - Answer-profit
What element is not present in a barter economy? -
Answer-money
What is the formula used to calculate an owner's ROI? -
Answer-Owner's Investment Return / Owner's Original
Investment = Owner's Return on Investment