Managerial decision-making challenges - Answers 1. Managers need to analyze large amounts of
information
2. Managers must make decisions quickly
3. Managers must apply sophisticated analysis techniques, such as Porter's strategies or forecasting,
to make strategic decisions
Decision Making - Answers 1. Strategic: Unstructured
2.Managerial: Semi-structured
3.Operational: Structures
OLTP - Answers (Online Transaction Processing)
Capturing and storing data from ERP, CRM, POS
Day-to-day business transactions
The main focus is on efficiency of routine tasks
OLAP - Answers (Online analytical processing)
the manipulation of information to create business intelligence in support of strategic decision
making.
Benchmarking - Answers a process by which a company compares its performance with that of high-
performing organizations
Key performance indicators (KPIs) - Answers The quantifiable metrics a company uses to evaluate
progress toward critical success factors
1. turnover rates of employees
2. number of product returns
3. Number of Customers
4. Average customer spending
TPS - Answers Transaction Processing System, collects and stores data (typically in a database)
regarding an organization's daily transactions.
DSS - Answers Decision Support Systems: predict organizational outcomes
Quantitative Models Used By DSS - Answers 1. What-if analysis
2. Sensitivity Analysis
3. Goal-seaking analysis
EIS - Answers Executive Information System
Artificial Intelligence - Answers simulates human intelligence as the ability to reason and learn. 5
common categories are
-expert systems
-neural systems
-generic algorithm
-intelligence agent
-virtual reality
Fuzzy Logic - Answers a mathematical method of handling imprecise or subjective information
generic algorithm - Answers An artificial intelligent system that mimics the evolutionary, survival-of-
the-fittest process to generate increasingly better solutions to a problem
Itelligence Agent - Answers special purpose knowledge based information system the accomplishes
specific tasks on behalf of its users
Virtual Reality - Answers A computer-simulated environment that can be a simulation of the real
world or an imaginary world
Understanding the importance of Business Processes - Answers -Customer Facing Processes
-Business Facing Processes
-Business Process
-Business Process Improvement
-BPR, Business Process Re-Engineering
Customer Facing - Answers Results in a product or service that is received by an organization's
external customer
Business-facing processes (back-office processes) - Answers Invisible to the external customer but
essential to the effective management of the business
Business Process - Answers a standardized set of activities that accomplish a specific task, such as
processing a customer's order
,Business Process Improvement - Answers attempts to understand and measure the current process
and make performance improvements accordingly
BPR (Business Process Reengineering) - Answers the analysis and redesign of workflow within and
between enterprises
Business Internet - Answers -Digital Darwinism
-Disruptive Technology
-Sustaining Technology
Digital Darwinism - Answers implies that organizations that cannot adapt to the new demands placed
on them for surviving in the information age are doomed to extinction
Disruptive Technology - Answers A new way of doing things that initially does not meet the needs of
existing customers
sustaining technology - Answers Produces an improved product customers are eager to buy
The Internet- Disruptive Technology for Business - Answers -organization must be able to transform a
market's economic environments, and technologies change
-One of the biggest forces of changing business is the internet
Network - Answers a group of two or more computer systems linked together
Internet backbone - Answers a collection of high-speed data lines that connect major computer
systems located around the world
Internet Service Provider (ISP) - Answers a company that provides access to the internet for a monthly
fee
Transmission Control Protocol/Internet Protocol (TCP/IP) - Answers every computer on the internet is
identified by an IP address
URL - Answers Uniform Resource Locator; a location or address identifying where documents can be
found on the Internet; a Web address
Evolution of the Internet - Answers -The internet makes it possible to perform business in ways not
previously imaginable
-It can also cause a gap between winners and losers in the game of business
digital divide - Answers A worldwide gap giving advantage to those with access to technology
E-Commerce - Answers the buying and selling of goods over the internet
e-business - Answers using the internet to facilitate every aspect of running a business
New Markets - Answers -Mass Customization
-Personalization
- The long tail
- Intermediary
mass customization - Answers The ability of an organization to tailor its products or services to the
customers' specifications
Personalization - Answers Occurs when a company knows enough about a customer's likes and
dislikes that it can fashion offers more likely to appeal to that person
long tail - Answers refers to the tail of a typical sales curve
intermediary - Answers agents, software, or businesses that provide a trading infrastructure to bring
buyers and sellers together
Advantages of E-Business - Answers -Reducing Costs
-Improving Operations
-Improving Effectiveness
-Interactivity Metrics
Reducing Costs - Answers Business processes that take less time and human effort
Improving Operations - Answers Communications customized to meet consumer needs & available
24/7
Improving Effectiveness - Answers websites must increase revenue and new customers and reduce
service calls
Interactivity Metrics - Answers measure e-business success
Further Advantages of the Web - Answers -Improving Effectiveness through e-marketing
Improving effectiveness though e-marketing - Answers -associate programs
-banner ads
-tracking click-through
-cookies
, -pop-up ads
-viral marketing
Measuring website success - Answers -Stickiness
-Raw Visit Depth
-Undefined Visitor
-Unique Visitor
-Identified Visitor
-Hits
Brick-and-Mortar Business - Answers physical store, no website
Pure-play (virtual) business - Answers website only
Click and Mortar Business - Answers physical store and website
Common Business-to-consumer models include... - Answers E-shop- a vision of retail store where
customers can shop online anytime without leaving their home
E-mail- consists of a number of e-shops; it serves as gateway through which a visitor can access other
e-shops
New Trend in Enterprise Computing: - Answers •Technological change
•Elements affecting competitor and consumer behaviour
•New innovations in marketplace
•Environment (green)
•Social networks
Enterprise Resource Planning (ERP) - Answers •ERP involves integrating all internal daily operational
processes (distribution, accounting, HR, manufacturing etc.)
•Previously insolated and independent systems now interacting together
innovation - Answers introduces new methods or new devices
Social Responsibility - Green: - Answers •Energy consumption
•Data center uses more energy than average office
Recycling IT Equipment: - Answers •Sustainable IT disposal - safe disposal
•E - waste
•EHF - environmental handling fees - Ontario
Enterprise Resource Planning (ERP) - Answers •Everyone works with the same company data
oEliminates redundancies
oReduces waste time
oRemoves inconsistencies
Legacy Systems to ERP (Challenges) - Answers o Data conversion
o Data integration
Legacy Systems to ERP (benefits) - Answers -consistency
Heart of ERP: - Answers Central database that collects information from and feeds information into all
the ERP system's individual application components, supporting diverse business functions such as
accounting, manufacturing, marketing, and human resources.
Evolution of ERP: - Answers •A tool for material planning, has extended to warehousing, distribution
and order entry
•Then - customer relationship management (CRM)
•Administrative, sales, marketing and HR all can share the system
•Internet and all value chain
Core ERP components - Answers accounting and finance, production and materials management,
human resources
Extended ERP components - Answers business intelligence, customer relationship management,
supply chain management, e-business
Integration tools - Answers middleware, enterprise application integration middleware
Middleware - Answers Several different types of software that sit between and provide connectivity
for two or more software applications