CMJN 2100 JOHNSON FINAL EXAM
QUESTIONS AND ANSWERS GRADED A+
2026
New media - ANS used to describe digital information technologies and platforms, including
networked computing and mobile telecommunication
four media functions - ANS surveillance, correlation, cultural transmission, entertainment
surveillance - ANS the gathering and disseminating of information (providing news, warning
of danger, "watchdogs" of society)
correlation - ANS the analysis and evaluation of information (reporting facts, analyzing social
problems)
cultural transmission - ANS education and socialization of receivers (inform and socialize
viewers → tv shows, movies; act as role models for citizens)
entertainment - ANS presentation of escapist material that provides enjoyment and
gratification (fulfilled by almost every medium → tv shows, books, newspapers, etc.)
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
,obstinate audience theory - ANS receivers were viewed as creative consumers who sought
out media messages according to their own needs and interpreted messages in their own
ways.9 Media effects were thought to be mediated both by the receiver's personality and by his
or her group allegiances
hegemonic media messages - ANS Critical theorists argue that the media reflect and
reproduce only those ideas, meanings, and values that uphold the interests of the power elite
and that they silence opposing views. Media messages keep powerless groups from making
their ideas known. Although the media may appear to present a variety of ideas and choices,
this diversity is an illusion. Instead, the media reproduce and package a single message, or
dominant ideology
how media affects audiences - ANS Agenda setting
Producing hegemonic messages
Cultivating worldviews
Affecting cognitive practices and expectations
how audiences resist mass media influence - ANS Selective processing
Conducting oppositional readings
Using media for individual gratification
mosaic logic - ANS asserts that television bombards us with changing bits of information that
we are responsible for cognitively reassembling, therefore television encourages sensory
involvement
uses of media - ANS newspaper, magazines, radio, TV
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
, newspaper - ANS Used to: pass time, find mundane information, keep in touch with events,
identify self as reader
magazines - ANS Used to: pass time, find detailed information, gain access to valued
subgroups
radio - ANS Used to: pass time, find mundane information, regulate moods, ease loneliness
television - ANS Used to: pass time, provide companionship, keep in touch with events, relax,
find escapist entertainment
single-camera production - ANS using one camera to record and transmit images; each
separate shot is set up recorded individually; normal for location & remote productions
multiple-camera production - ANS using more than one camera to record and transmit
images; used to record continuous action quickly and efficiently without interruption; used in
television news, stunt takes in movies, and sports events
studio production - ANS recording inside the studio; usually more efficient than location
production
location production - ANS recording outside of the studio; increases production risk and costs
producer - ANS (pre production) research, writing, law/ethics, budgets, scheduling,
production management
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
3
QUESTIONS AND ANSWERS GRADED A+
2026
New media - ANS used to describe digital information technologies and platforms, including
networked computing and mobile telecommunication
four media functions - ANS surveillance, correlation, cultural transmission, entertainment
surveillance - ANS the gathering and disseminating of information (providing news, warning
of danger, "watchdogs" of society)
correlation - ANS the analysis and evaluation of information (reporting facts, analyzing social
problems)
cultural transmission - ANS education and socialization of receivers (inform and socialize
viewers → tv shows, movies; act as role models for citizens)
entertainment - ANS presentation of escapist material that provides enjoyment and
gratification (fulfilled by almost every medium → tv shows, books, newspapers, etc.)
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
1
,obstinate audience theory - ANS receivers were viewed as creative consumers who sought
out media messages according to their own needs and interpreted messages in their own
ways.9 Media effects were thought to be mediated both by the receiver's personality and by his
or her group allegiances
hegemonic media messages - ANS Critical theorists argue that the media reflect and
reproduce only those ideas, meanings, and values that uphold the interests of the power elite
and that they silence opposing views. Media messages keep powerless groups from making
their ideas known. Although the media may appear to present a variety of ideas and choices,
this diversity is an illusion. Instead, the media reproduce and package a single message, or
dominant ideology
how media affects audiences - ANS Agenda setting
Producing hegemonic messages
Cultivating worldviews
Affecting cognitive practices and expectations
how audiences resist mass media influence - ANS Selective processing
Conducting oppositional readings
Using media for individual gratification
mosaic logic - ANS asserts that television bombards us with changing bits of information that
we are responsible for cognitively reassembling, therefore television encourages sensory
involvement
uses of media - ANS newspaper, magazines, radio, TV
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
2
, newspaper - ANS Used to: pass time, find mundane information, keep in touch with events,
identify self as reader
magazines - ANS Used to: pass time, find detailed information, gain access to valued
subgroups
radio - ANS Used to: pass time, find mundane information, regulate moods, ease loneliness
television - ANS Used to: pass time, provide companionship, keep in touch with events, relax,
find escapist entertainment
single-camera production - ANS using one camera to record and transmit images; each
separate shot is set up recorded individually; normal for location & remote productions
multiple-camera production - ANS using more than one camera to record and transmit
images; used to record continuous action quickly and efficiently without interruption; used in
television news, stunt takes in movies, and sports events
studio production - ANS recording inside the studio; usually more efficient than location
production
location production - ANS recording outside of the studio; increases production risk and costs
producer - ANS (pre production) research, writing, law/ethics, budgets, scheduling,
production management
@COPYRIGHT 2026/2027 ALL RIGHTS RESERVED
3
