CHAPTER 1 – MICE ACTUAL EXAM QUESTIONS AND CORRECT ANSWERS

MICE is an acronym for _______________________________________________________________ industry. - correct answers meetings, incentives, conferences, conventions, and exhibitions The MICE industry is one of the ______________________________________________ of the tourism and hospitality industry. - correct answers fastest-growing and lucrative areas is an acronym for meetings, incentives, conferences, conventions, and exhibitions industry. - correct answers MICE The _____________ is one of the fastest-growing and lucrative areas of the tourism and hospitality industry. - correct answers MICE industry Meeting - _____________ of people for a _______________________ such as business, social, or religious purpose. Meetings do not include ______________-. - correct answers gathering , common purpose , exhibits gathering of people for a common purpose such as business, social, or religious purpose. ________ do not include exhibits. - correct answers Meeting - Meetings reward event intended to showcase persons who meet or exceed sales or production goals. It is also called incentive program. - correct answers Incentive - Incentive - __________________ intended to ________________ persons who ____________________ sales or production goals. It is also called ___________. - correct answers reward event , showcase , meet or exceed , incentive program participatory meeting designed for discussion, fact-finding, problem-solving, and consultation. - correct answers conference Conference - ____________________ meeting designed for discussion, fact-finding, problem-solving, and consultation. - correct answers participatory It is used by an organization to exchange views, convey a message, open a debate, or give publicity to some area of opinion on specific issue. - correct answers conference Conference is used by an ____________________ to exchange views, convey a message, open a debate, or give publicity to some area of ____________ on ______________________ - correct answers organization , opinion , specific issue. No tradition, continuity, or periodicity is required to convene a _____________________. Compared to a congress, a ____________________ is smaller in scale. - correct answers conference , conference No ________________, _________________, or _______________ is required to _________________ a conference. Compared to a ________________, a conference is smaller in scale. - correct answers tradition , continuity , periodicity , convene , congress Convention - _________________ of individuals in which the planning activity of the _______________ is to attend educational sessions, participate in meetings/ discussions, socialize, or attend other organized events. Conventions include ______________. _______________ is the European term for convention. - correct answers gathering , attendees , exhibits , Congress - gathering of individuals in which the planning activity of the attendees is to attend educational sessions, participate in meetings/ discussions, socialize, or attend other organized events. - correct answers Convention _______________ include exhibits. Congress is the European term for ______________. - correct answers Conventions , convention the display of products or promotional materials for purposes of public relations, sales, and/ or marketing. It is an activity designed for suppliers of products, goods, and/or services to demonstrate and promote to a certain market. - correct answers Exhibition - It is the European term for exposition. - correct answers Exhibition Exhibition - the _____________of products or ________________ materials for purposes of public relations, sales, and/ or marketing. It is an activity designed for ________________-- of products, goods, and/or services to _______________ and __________________ to a certain market. It is the European term for ________________. - correct answers display , promotional , suppliers , demonstrate , promote , exposition larger in scale than an exhibition. - correct answers Exposition - It generally consists industry of a huge public display of the goods and services of a particular industry - correct answers Exposition Exposition - larger in scale than an ______________ . It ____________ consists of a _________________________ of the goods and services of a ________________ industry - correct answers exhibition , generally , huge public display , particular - an occurrence, happening, and activity designed around various themes in order to create or enhance interest in a destination. - correct answers Event Event - an ____________________, __________________, and _____________ designed around various ______________ in order to _____________ or ______________ _______________in a destination. - correct answers occurrence , happening , activity , themes , create , enhance , interest The MICE industry is an ____________ and ______________ ________________ of the tourism and hospitality industry. - correct answers exciting , profitable , segment A ____________________- for the tourism and hospitality industry comes from the meetings, incentives, conventions, and exhibitions segment of the industry - correct answers major source of revenue With the many ________ the tourism and hospitality industry has undergone in the past ________________, the importance of MICE has become more _______________ - correct answers changes , 20 years , recognized The ___________ to _______________ with one another face-to-face has been the _______________ _____________ the growth of this industry. - correct answers need , communicate , driving force , behind There are four major components of the MICE industry, namely: - correct answers planners and groups they represent, host facilities, services, and exhibitors. are individuals or groups that plan meetings, conventions, and exhibitions. - correct answers Planners Planners are classified into a number of categories such as - correct answers corporate meeting planners, association meeting planners, and independent meeting planners. _______________________ work exclusively for a corporation. _________________________________ work exclusively for an association. _________________________________ contract their services to both associations and corporations. - correct answers Corporate meeting planners Association meeting planners Independent meeting planners ____________ provide lodging, meeting rooms, food and beverage, as well as a number of other services for ___________ attending meetings, conventions, or exhibitions. - correct answers Host facilities , groups include hotels, conference centers, resort hotels, universities, bed and breakfast inns, etc. - correct answers Host facilities refer to individuals and organizations that provide support for the meetings, conventions, and exhibitions segment of the tourism and hospitality industry. - correct answers Services include transportation companies, attractions, tour guide companies, and entertainers. - correct answers Service suppliers Services refer to ___________________ and ______________________ that provide ___________- for the meetings, conventions, and exhibitions segment of the tourism and hospitality industry. - correct answers individuals , organizations , support _______________ are financially linked with all segments of the MICE industry. - correct answers Exhibitors They provide much of the revenue needed for the planners to hold meetings, conventions, and exhibitions. - correct answers Exhibitors Exhibitors are _________________ ____________ with all segments of the MICE industry. They ___________ much of the _____________ needed for the _______________ to hold meetings, conventions, and exhibitions. - correct answers financially , linked provide , revenue , planners are persons who work for the company. - correct answers Exhibitors Other names for an exhibitor are _______________________, __________________________, or __________________________, who is ______________ with the _________________________ program. - correct answers advertising director , communication director , director of marketing , involved , corporate exhibit _________________ who investigated ancient cultures have found ___________ that served as places where ______________ people gathered to discuss _______________ such as hunting plans, war activities, peace negotiations, and tribal celebrations. - correct answers Archeologists , ruins , primitive , common interests Each ____________________ had its common gathering place. As geographical areas grew, __________ became the meeting place for people who wanted to trade goods or discuss common problems. - correct answers village or hamlet , cities As cities became the center of activities for geographical regions and transportation improved, the desire of the people to gather and discuss things of common interest became more ______________. - correct answers widespread Trade associations, professional, fraternal, and religious organizations assembled to discuss _________________. Discussions of trade regulations, as well as selling or trading of goods, were the main reason for ____________________ - correct answers relevant issues , convening Many trade, professional, fraternal, and religious associations have historical roots in ______________. In the United States, such activity took place only in the _________________. As _____________ grew, so did its trade, professional, fraternal, and religious associations. - correct answers Europe mid-1800s America In the Philippines, Manila, its capital, is proud to have ______________ the _______________ meeting industry in _____________________.