TPC 7: MICE midterm exam questions and answer well elaborated

a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Frequency can be on an ad hoc basis or according to a set pattern - correct answers event A gathering of human beings,generallylasting from a few hours to a few days, and designed to celebrate, honor,teach about, or observe human endeavors. A unique moment in time celebrated with ceremony and ritual to satisfy specific needs (Goldblatt, 2002) - correct answers special event the "happiest place on earth," may have pioneered the creation of special events. According to special events guru Dr. Joe Goldplatt,Walt it had to solve a recurring problem at his Anaheim theme park. Visitors would leave as early as five o'clock in the afternoon, although it was open up to ten o'clock in the evening. - correct answers disneyland an activity different from a normal day of living - correct answers special event is a powerful economic force that brings in investment, creates jobs and generates foreign exchange - correct answers tourism is used to measure the effects of tourist expenditures on the economy of a country. The process begins when a traveller spends during his trip. These can be expenses related to food,accommodations,transportation, and entertainment. It can be money spent on shopping. - correct answers tourism multiplier are the largest events generally targeted at international markets (van der Wagen,2009). These are events so large they affect whole economies and reverberance in the global media (Allen, O'Toole, Harris and McDonnell, 2002). - correct answers mega events are designed to increase the appeal ofa specific tourism destination or region (van der Wagen 2009) - correct answers hallmark events is the fastest growing segment of the tourism industry. It positively affects other tourism sectors-transportation, entertainment, accommodation, food and beverage, attractions, travel trade - due to the high-value spending potential of delegates, exhibitors, and host organizations. It generates multiple benefits to host countries and regional economies. - correct answers MICE takes place when two or more people come together with a common agenda. People attend meetings for education, training, decision-making, research, sales, information exchange, networking, strategic planning, teambuilding and problem solving. - correct answers meeting Ageneral term indicating the coming together ofa number ofpeople in one place,to confer or carryout a particular activity. Frequency can be on an ad hoc basis or according to a set pattern, as for instance annual general meetings, committee meetings (International Association of Professional Congress Organizers) - correct answers meeting These events are also events expressly targeted at the international tourism market and may be suitably described as mega by virtue of their size in terms of attendance, target market, level of public financial involvement, political efforts, extent of television coverage, construction offacilities,and impact on economic and social fabric of the host community (Hall,1992). - correct answers mega events An event used by any organisation to meet and exchange views, convey a message, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives. Conferences are generally on a smaller scale than congresses (Convention Industry Council) - correct answers conference The regular coming together of large groups of individuals, generally to discuss a particular subject. A congress will often last several days and have several simultaneous sessions. It is also the European term for convention (Convention Industry Council). - correct answers congress is a formal presentation where there is limited interaction between presenters and the audience. - correct answers symposium is an individual presentation, often by one expert where the audience can ask questions after the discussion - correct answers lecture two or more resource persons offer their opinions on a specific topic. - correct answers panel require hands-on activities to facilitate learning. These deal with specific problems, issues or assignments. Face-to-face discussions are expected from the participants. - correct answers workshops an interactive discussion led by invited speakers. - correct answers forum provide room for interaction between attendees and resource speakers. There is a lot of sharing of knowledge and experience from both parties. This is preferred for use in small groups. - correct answers seminars refers to training activities, usúally sports activities. It presents drills and instructions on specific topics. - correct answers clinic are generally spiritual in nature usually conducted in a location away from the city. It is used for bonding, planning sessions or for relaxation and meditation. - correct answers retreats a global management tool that uses an exceptional travel experience to motivate and/ or recognize participants for increased levels of performance in support of organizational goals - correct answers incentive is a gift for a job well done. It is also motivational tool to encourage employees to .achieve business goals such as a sales quòta set by a company. Incentives are not only vacations in exotic destinations, but include golf and casino games, shopping, spa and massage treatments and/or concert tickets. - correct answers incentive is also defined as a meeting with an exhibit. Its strength comes from the combined attractions of having multiple, simultaneous activities. - correct answers convention Gathering of delegates, representatives, and members ofa membership or industry organization convene for a common purpose. Common features include educational sessions, committee meetings, social functions, and meetings to conduct the governance business of the organization. These are typically recurring events with specific, established timing - correct answers convention Event at which products, services or promotional materials are displayed to attendees visiting exhibits on the show floor. These events focus primarily on business-to-business relationships (Convention Industry Council) - correct answers exhibitions It was held from May to October 1851 at the Crystal Palace in London. It highlighted 100,000 exhibits from14,000 exhibitors. More than six million people visited the exhibit. - correct answers the great exhibition It was the world's first international exposition of manufactured goods, inventions, works of art and artefacts from many cultures. A showcase of British manufacturing supremacy..an educational extravaganzaheld in a cathedral of glass designed by Joseph Paxton (Davis,1999) - correct answers the great exhibition was under the patronage of Queen Victoria and her consort, Albert. Considered way ahead of its time,everything about the event was impressive,from the venue,the ceremonies,banquet and festivities to the attractions, music, and exhibit scope. - correct answers the great exhibition resulted in a tradition of exhibitions that continued on a periodic basis down to the present day. It created market awareness at an international level and this served as the basis of future industrial development and expansion (Davis,1999) - correct answers the great exhibition Exhibition that is open to the public, usually requiring an entrance fee (Convention Industry Council). - correct answers public or consumer show This generally refers to exhibits that are not open to the public. It is considered a business-to-business event where products are not sold directly during the exhibit. An exhibition of products and/or services held for members of a common or related industry (Convention Industry Council) - correct answers trade show These are exhibits that are open to the trade for the first couple of days. Two major categories are the exposition and the fair. - correct answers combined exhibits refers to a large-scale industrial, regional exhibition scheduled for a longer period of time,often for several weeks in the same venue. - correct answers exposition is defined as occasional meeting of buyers and sellers specifically to trade. - correct answers fair organizes local and international fairs and roadshows to promote Philippine products and services. - correct answers CITEM meaning of CITEM - correct answers The Center for International Trade Expositions and Missions A commerce-oriented event to facilitate bringing buyer and seller together or to create awareness of a commercial product or service, scheduled alone or in conjunction with other events (Silvers, 2004). - correct answers marketing events features a new residential and/or commercial property for sale or lease. - correct answers open house introdúces a product or service to entice people to buy. There are companies that host a soft launch to gauge the reaction of the media and/or potential customers. This is also used as a teaser for the public. A major launch follows soon after. - correct answers product launch These are cultural celebrations, either secular or religious, created byand/or for the public, scheduled alone or in conjunction with other events. It commemorates religious, cultural, social and historical icons,traditions, beliefs and customs. - correct answers festivals are events that commemorate feast days and celebrations focusing on one's faith in honor of a saint or a tradition. - correct answers religious fiestas are celebrations that refer to the arts as well as to national, regional, ethnic or indigenous events that honor traditions. - correct answers cultural events include weddings,birthdays, reunions, parties, graduation and anniversaries which are social activities attended by families, friends, and/or colleagues. - correct answers social events a private event,by invitation only, celebrating or commemorating a cultural, religious, communal, societal, or lifecycle occasion, scheduled alone or in conjunction with other events (Silvers,2004). - correct answers social events are held in honour of a person or a momentous event. Some examples of these are birth anniversaries of national heroes and war memorials. - correct answers historical celebrattions refers to "people who are fans of a fiction genre, or of a subgenre, who have their own clubs, conventions and amateur magazines (fanzines)." This is a social group that organizes events for their members only - correct answers fandom A spectator or participatory event involving recreational or competitive sport activities,scheduled alone or in conjunction with other events (Silvers,2004). - correct answers sports events These are events created byor for a charitable or cause-related group for the purpose ofattracting revenue, support, and/or awareness, scheduled alone or in conjunction with other events (Slivers,CSEP) - correct answers advocacy and philanthropic events Medical-dental missions,fun runs and fund-raising gala events that aim to provide free specialist services for