Intro to Hospitality Review (MICE industry) Exam Possible Questions With Correct Detailed Answers

what does M.I.C.E mean? - correct answers meetings, incentives, conventions/conference, and event who holds meetings? - correct answers 1. associations - not mandatory to go, the mission is to promote and enhance the common interest of its members 2. corporations - mission is to promote profits for its stockholders. their meetings are MANDATORY for employees, and leaders are chosen by executives what are the key players for the meeting industry? - correct answers 1. conventions and visitor bureaus 2. meeting planners tive companies 4. destination management what are conventions and visitor bureaus - correct answers public organization which represents businesses in the region where meetings are held what do meeting planners do - correct answers companies or individuals which are contracted by companies to find suitable locations for meetings what do incentive companies do - correct answers they use travel as a reward to motivate performance what do destination management companies do - correct answers these companies plan all ground related activities for the meeting 3 basic objectives for meeting planning process - correct answers business, educational, social meeting planning process - correct answers 1. define the objective- 3 basic objectives- business, educational, social 2. scheduling- the amount of time needed to achieve objectives. dates and times are also very important 3. format- schedule the events of meetings (ex: length of sessions, coffee breaks, social events) what are the different types of meetings - correct answers conventions, trade shows, workshops, seminars S.M.E.R.F means - correct answers social military educational religious fraternal groups A.I.D.A means - correct answers attention interest desire action in putting the message together, the communicator must solve three problems. name them - correct answers 1. what to say (message content) 2. how to say it (message structure) 3. what to use to say it (message format) what are the concerns regarding a message format using the radio - correct answers 1. how the person says it 2. appealing voice 3 appeals of a message content: - correct answers 1. rational appeal 2. emotional appeal 3. moral appeal what is rational appeal - correct answers relates to audience self interest what is emotional appeal - correct answers It encourages people to do things or stop doing things what is moral appeal - correct answers directed towards the audience sense of what is right and proper what is the message structure - correct answers 1. whether to draw a conclusion or leave it to the audience 2. whether to present a one of 2 sided argument 3. whether to present the strongest argument first or last what is the TV message format - correct answers body language, facial expressions, gestures, dress posture, and hairstyle are important. (people will most likely buy a product if a famous athlete or celebrity is advertising)