MANAGEMENT C720 FINAL PAPER QUESTIONS
WITH CORRECT ANSWERS 2026
◉ Resources. Answer: Human resources
Financial resources
Technological resources
Natural resources
◉ Organization. Answer: can be viewed as a system of interacting
entities forming an integrated whole, characterized by structure,
behavior, interconnectivity, and functions.
◉ Key functions of management. Answer: Planning: Deciding future
actions and generating plans.
Organizing: Optimizing resource use for plan execution.
Staffing: Job analysis, recruitment, and hiring.
Leading/Directing: Determining actions and motivating people.
Controlling/Monitoring: Checking progress against plans.
+motivation
, ◉ Product vs Market Orientation. Answer: Product Orientation:
Focus on mass production and decreasing costs. Suitable when
demand is strong and tastes are stable.
Market Orientation: Focus on fulfilling customer needs. Essential in
dynamic and competitive markets.
◉ Survival Strategies of Market Changes. Answer: Mergers &
Acquisitions: Aiming for economies of scale.
Internationalization: Seeking new customers and markets.
Industrial Restructuring: Focusing on core business.
Marketing Analysis: Understanding customer segments.
◉ Market Characteristics. Answer: Strong Competition: Many
companies competing.
Information Exchange: Internet-driven customer knowledge.
Product Imitation: Similar products from competitors.
Internationalization: Increased product availability.
Global Supply Chains: Price competition.
Less Loyalty: Due to reliable product availability.
◉ Single-customer orientation. Answer: understand individual
customer motivation and behavior by foreseeing latent needs.