QUESTIONS AND CORRECT ANSWERS
You manage marketing for a small business on a tight budget, yet you need to reach as many
people as possible. How can google ads help?
With google ads you always pay using cost-per-reach, predetermined by your budget.
Google ads saves you time by deciding what your budget will be on a daily basis.
With google ads, you can choose a maximum amount to spend per month.
With google ads, your ads will show on every available search engine. - correct
answer with google ads, you can choose a maximum amount to spend per month.
Charlie is working to improve the quality score of a google search ad by improving his
expected click-through rate (ectr). Which of the following actions might improve charlie's
ectr?
Improving the speed of his website
Cloning the ad multiple times
Decreasing the bid for the ad
Including keywords in his ad text - correct answer including keywords in his ad text
What's the primary benefit of using structured snippet extensions in your ads?
Gives users specific information about what you're offering, before they visit your website.
Lets you show your business address, phone number, and a map marker alongside your ad
text.
Allows potential customers to navigate to specific pages of your website directly from the ad.