Google Ads Search Certification Exam
ACTUAL QUESTIONS AND CORRECT
ANSWERS
You're a brand manager with an eCommerce retail company. You're looking to advertise
online and measure the volume of sales coming from your digital campaigns. Which of the
following benefits of Google Ads could help you accomplish your goal? - CORRECT
ANSWER Results
Results - CORRECT ANSWER Use Google Ads' measurement tools to understand
how your campaigns are performing.
Customization - CORRECT ANSWER advertising options with keyword, location, and
demographic targeting.
Control - CORRECT ANSWER Choose how much to spend each day and in every ad
auction.
Relevance - CORRECT ANSWER Connect with the right customers at the right times,
like when someone is searching for your products.
What are the 5 different campaign types featured on Google Ad Words circa 2020 -
CORRECT ANSWER Search, Display, Video, Shopping, and App
Search Campaign - CORRECT ANSWER Drive action on your site when users are
searching for similar products or services.
With ___ ___ ___, you can make sure potential customers notice your brand, consider your
products, and take action. - CORRECT ANSWER a search campaign
,What did La Quinta Inn & Suites do to drive early consideration and re-engage with travelers
throughout their trip research? - CORRECT ANSWER used data from their customer
loyalty program to target Google Search ads and create a strategy to bid on users differently
at various stages of the purchase journey, while also driving down their cost-per-booking.
Display Campaign - CORRECT ANSWER Increase brand awareness when users are
browsing content they're interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with specific interests across the
web. - CORRECT ANSWER a display campaign
Video Campaign - CORRECT ANSWER Reach your target audience at scale and bring
your business' story to life.
___ ___ ___ can help you bring your business's story to life. They engage customers in
different ways, like showing ads before their favorite music video or while they're
researching an upcoming purchase. - CORRECT ANSWER a video campaign
Shopping Campaign - CORRECT ANSWER Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
Use ___ ___ ___ to advertise your online and local inventory, boost traffic to your website or
local store, and find better-qualified leads. - CORRECT ANSWER a shopping
campaign
App Campaign - CORRECT ANSWER run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of mobile sites and apps.
With ___ ___ ___, you can increase engagement, app installs, and even in-app actions, like
signing up for a newsletter or ordering a product. - CORRECT ANSWER an app
campaign
, Smart campaigns - CORRECT ANSWER the default for advertisers new to Google
Ads. They're a great fit for those who want an easy way to reach relevant customers and drive
results but have limited time or experience with managing Google Ads campaigns.
Device Targeting - CORRECT ANSWER Reach your customers on any device,
including desktops, tablets, and smartphones.
Location and Language Targeting - CORRECT ANSWER Your campaign's ads are
eligible to show to customers in particular locations, or to customers who've chosen your
selected language as their browser's language setting.
Bidding and Budget Settings - CORRECT ANSWER control how you pay for users to
interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad
group, and your budget is the average amount that you're comfortable spending each day on
your campaign.
Ad extensions - CORRECT ANSWER Include even more information with your ads,
such as location details, links to pages on your website, and your phone number.
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - CORRECT
ANSWER Search
These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network. - CORRECT ANSWER Video
These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results. - CORRECT
ANSWER Shopping
These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube. - CORRECT
ANSWER App
ACTUAL QUESTIONS AND CORRECT
ANSWERS
You're a brand manager with an eCommerce retail company. You're looking to advertise
online and measure the volume of sales coming from your digital campaigns. Which of the
following benefits of Google Ads could help you accomplish your goal? - CORRECT
ANSWER Results
Results - CORRECT ANSWER Use Google Ads' measurement tools to understand
how your campaigns are performing.
Customization - CORRECT ANSWER advertising options with keyword, location, and
demographic targeting.
Control - CORRECT ANSWER Choose how much to spend each day and in every ad
auction.
Relevance - CORRECT ANSWER Connect with the right customers at the right times,
like when someone is searching for your products.
What are the 5 different campaign types featured on Google Ad Words circa 2020 -
CORRECT ANSWER Search, Display, Video, Shopping, and App
Search Campaign - CORRECT ANSWER Drive action on your site when users are
searching for similar products or services.
With ___ ___ ___, you can make sure potential customers notice your brand, consider your
products, and take action. - CORRECT ANSWER a search campaign
,What did La Quinta Inn & Suites do to drive early consideration and re-engage with travelers
throughout their trip research? - CORRECT ANSWER used data from their customer
loyalty program to target Google Search ads and create a strategy to bid on users differently
at various stages of the purchase journey, while also driving down their cost-per-booking.
Display Campaign - CORRECT ANSWER Increase brand awareness when users are
browsing content they're interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with specific interests across the
web. - CORRECT ANSWER a display campaign
Video Campaign - CORRECT ANSWER Reach your target audience at scale and bring
your business' story to life.
___ ___ ___ can help you bring your business's story to life. They engage customers in
different ways, like showing ads before their favorite music video or while they're
researching an upcoming purchase. - CORRECT ANSWER a video campaign
Shopping Campaign - CORRECT ANSWER Promote your products, share details
about your inventory, and boost traffic to your online or physical store.
Use ___ ___ ___ to advertise your online and local inventory, boost traffic to your website or
local store, and find better-qualified leads. - CORRECT ANSWER a shopping
campaign
App Campaign - CORRECT ANSWER run ads across Google's largest properties,
including Search, Play, and YouTube, as well as thousands of mobile sites and apps.
With ___ ___ ___, you can increase engagement, app installs, and even in-app actions, like
signing up for a newsletter or ordering a product. - CORRECT ANSWER an app
campaign
, Smart campaigns - CORRECT ANSWER the default for advertisers new to Google
Ads. They're a great fit for those who want an easy way to reach relevant customers and drive
results but have limited time or experience with managing Google Ads campaigns.
Device Targeting - CORRECT ANSWER Reach your customers on any device,
including desktops, tablets, and smartphones.
Location and Language Targeting - CORRECT ANSWER Your campaign's ads are
eligible to show to customers in particular locations, or to customers who've chosen your
selected language as their browser's language setting.
Bidding and Budget Settings - CORRECT ANSWER control how you pay for users to
interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad
group, and your budget is the average amount that you're comfortable spending each day on
your campaign.
Ad extensions - CORRECT ANSWER Include even more information with your ads,
such as location details, links to pages on your website, and your phone number.
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - CORRECT
ANSWER Search
These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network. - CORRECT ANSWER Video
These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results. - CORRECT
ANSWER Shopping
These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube. - CORRECT
ANSWER App
