Google Ads Search Exam UPDATED
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Dynamic search ads would be most helpful for:
-a global, online clothing retailer that *changes its inventory seasonally*
-campaigns that need to *reduce exposure on competitive keywords*
-*moving an ad's position dynamically* in whatever direction a person's eyes are looking
-a local restaurant with a *dynamically changing menu* that offers fresh, new entrees every
day - CORRECT ANSWER a global, online clothing retailer that changes its inventory
seasonally
Explanation:
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely
what you offer. Ideal for advertisers with a well-developed website or a large inventory,
Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your
keywords-based campaigns. Without DSA, even well-managed adwords accounts with many
keywords can miss relevant searches, experience delays getting ads written for new products,
or get out of sync with what's actually available on advertisers' websites.
Businesses with websites that contain a lot of content or well-structured urls will see the best
results from using Dynamic Search Ads. Here are some additional examples of the types of
businesses that are a good fit for using this campaign type:
Your website features different products or
You sell seasonal product lines or other offerings, or you're expanding your business to new
Read more here: https://support.google.com/adwords/answer/2471185?Hl=en
,You want to use Google Ads to promote your dog-sitting service. What kind of campaign
might you create to reach dog owners, whether they're searching on Google or surfing a pet-
supply website?
Search Network with Display opt-in
Display Network
Universal App
Search Network - CORRECT ANSWER Search Network with Display Select
Explanations:
"Searching on Google" points to Search Network. "surfing pet-supply website" points to
Display Network. The "Search Network with Display Select" campaign type helps you reach
people as they use Google search or visit sites across the web.
Your ads can appear when people search for terms on Google search and search partner sites
that match your keywords. They can also appear on relevant pages across the web on the
Google Display Network. However, your ads are shown selectively on the Display Network
and bidding is automated, helping you reach people who are most likely to be interested in
the products and services you're advertising.
Read more here: https://support.google.com/adwords/answer/3437721?Hl=en
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?
-It uses conversion history to set higher bids when a conversion is more likely
-It adjusts CPC bids based on existing bid adjustments
-It bids a static CPC value based on the current maximum CPC settings
,-It sets CPC bids as one-tenth of the current CPA bid setting - CORRECT ANSWER It
uses *conversion history* to set higher bids when a conversion is more likely
Explanation:
Using historical information about your campaign and evaluating the contextual signals
present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your
ad each time it's eligible to appear.
Adwords sets these bids to achieve *an average CPA* equal to *your target across all ad
groups and campaigns* using this strategy and sets *higher bids* when conversions are more
likely.
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did
she choose this option?
She can't afford to run ads at all times of the day and on all days of the week
Her "goal' is for people to visit her website
Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day
She prefers not to limit ad exposure, regardless of when the restaurant is open - CORRECT
ANSWER Her ads generate 95% of her business on Fridays, so she'd like to show them
more on that day
Explanation:
You can use the ad schedule to:
Specify certain hours or days of the week when you want your ads to show
Set bid adjustments to increase or decrease your bids for specific days and times
Read more here: https://support.google.com/adwords/answer/2404244?Hl=en
, If you want to target ads to only people who speak Spanish, you can:
-have Google translate your ad and keywords into Spanish
-write your ad and keywords in English and target the Spanish language
-in your ad text, make a reference to Spanish speakers
-write your ad and keywords in Spanish and target the Spanish language - CORRECT
ANSWER write your ad and keywords in Spanish and target the Spanish language
Explanation:
If you try to communicate with others who don't speak the same language, you might find it
tough to get your message across. Similarly with adwords, you want your ads to appear for
customers who can understand them. Your ads can appear for customers who use Google
products and third-party websites in the languages that your campaign targets. This helps
ensure that your ads will appear on sites that are written in the language of the customers
you'd like to reach.
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these
actions may get him more clicks but won't raise his Quality Score?
Adding an extension
Improving a lower-level page on his website
Reducing prices on his inventory
Using the Shopping ad format - CORRECT ANSWER Adding an extension
Explanations:
Quality Score is an estimate of :
-the quality of your ads,
-keywords,
-and landing pages.
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Dynamic search ads would be most helpful for:
-a global, online clothing retailer that *changes its inventory seasonally*
-campaigns that need to *reduce exposure on competitive keywords*
-*moving an ad's position dynamically* in whatever direction a person's eyes are looking
-a local restaurant with a *dynamically changing menu* that offers fresh, new entrees every
day - CORRECT ANSWER a global, online clothing retailer that changes its inventory
seasonally
Explanation:
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely
what you offer. Ideal for advertisers with a well-developed website or a large inventory,
Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your
keywords-based campaigns. Without DSA, even well-managed adwords accounts with many
keywords can miss relevant searches, experience delays getting ads written for new products,
or get out of sync with what's actually available on advertisers' websites.
Businesses with websites that contain a lot of content or well-structured urls will see the best
results from using Dynamic Search Ads. Here are some additional examples of the types of
businesses that are a good fit for using this campaign type:
Your website features different products or
You sell seasonal product lines or other offerings, or you're expanding your business to new
Read more here: https://support.google.com/adwords/answer/2471185?Hl=en
,You want to use Google Ads to promote your dog-sitting service. What kind of campaign
might you create to reach dog owners, whether they're searching on Google or surfing a pet-
supply website?
Search Network with Display opt-in
Display Network
Universal App
Search Network - CORRECT ANSWER Search Network with Display Select
Explanations:
"Searching on Google" points to Search Network. "surfing pet-supply website" points to
Display Network. The "Search Network with Display Select" campaign type helps you reach
people as they use Google search or visit sites across the web.
Your ads can appear when people search for terms on Google search and search partner sites
that match your keywords. They can also appear on relevant pages across the web on the
Google Display Network. However, your ads are shown selectively on the Display Network
and bidding is automated, helping you reach people who are most likely to be interested in
the products and services you're advertising.
Read more here: https://support.google.com/adwords/answer/3437721?Hl=en
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?
-It uses conversion history to set higher bids when a conversion is more likely
-It adjusts CPC bids based on existing bid adjustments
-It bids a static CPC value based on the current maximum CPC settings
,-It sets CPC bids as one-tenth of the current CPA bid setting - CORRECT ANSWER It
uses *conversion history* to set higher bids when a conversion is more likely
Explanation:
Using historical information about your campaign and evaluating the contextual signals
present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your
ad each time it's eligible to appear.
Adwords sets these bids to achieve *an average CPA* equal to *your target across all ad
groups and campaigns* using this strategy and sets *higher bids* when conversions are more
likely.
Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did
she choose this option?
She can't afford to run ads at all times of the day and on all days of the week
Her "goal' is for people to visit her website
Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day
She prefers not to limit ad exposure, regardless of when the restaurant is open - CORRECT
ANSWER Her ads generate 95% of her business on Fridays, so she'd like to show them
more on that day
Explanation:
You can use the ad schedule to:
Specify certain hours or days of the week when you want your ads to show
Set bid adjustments to increase or decrease your bids for specific days and times
Read more here: https://support.google.com/adwords/answer/2404244?Hl=en
, If you want to target ads to only people who speak Spanish, you can:
-have Google translate your ad and keywords into Spanish
-write your ad and keywords in English and target the Spanish language
-in your ad text, make a reference to Spanish speakers
-write your ad and keywords in Spanish and target the Spanish language - CORRECT
ANSWER write your ad and keywords in Spanish and target the Spanish language
Explanation:
If you try to communicate with others who don't speak the same language, you might find it
tough to get your message across. Similarly with adwords, you want your ads to appear for
customers who can understand them. Your ads can appear for customers who use Google
products and third-party websites in the languages that your campaign targets. This helps
ensure that your ads will appear on sites that are written in the language of the customers
you'd like to reach.
A client wants to get more clicks on his ad and also raise his Quality Score. Which of these
actions may get him more clicks but won't raise his Quality Score?
Adding an extension
Improving a lower-level page on his website
Reducing prices on his inventory
Using the Shopping ad format - CORRECT ANSWER Adding an extension
Explanations:
Quality Score is an estimate of :
-the quality of your ads,
-keywords,
-and landing pages.
