STR 581 WEEK 6 FINAL STRATEGIC PLAN
PRESENTATION COCA COLA TEST PAPER
2026 STUDY GUIDE REVIEW
◉ What was the primary focus of Coke's distribution strategy?
Answer: Fountain sales
◉ What was the impact of the 1987 contract on Coke's pricing
control? Answer: Established a maximum price and adjusted prices
quarterly based on sweetener pricing
◉ What year did PepsiCo spin off its restaurant business under the
name Tricon? Answer: 1997
◉ Which company supplied all Taco Bell and KFC restaurants in
2009? Answer: Pepsi
◉ What percentage of national pouring rights did Coke hold in
2009? Answer: 69%
◉ What was the market share of Pepsi in national pouring rights in
2009? Answer: 20%
,◉ What is the primary role of local bottlers in the vending channel?
Answer: They buy, install, and service vending machines and
negotiate contracts with property owners.
◉ What are the main inputs required by concentrate producers for
regular colas? Answer: Caramel coloring, phosphoric or citric acid,
natural flavors, and caffeine.
◉ What packaging material accounted for 56% of U.S. CSDs in 2009?
Answer: Metal cans
◉ What percentage of CSD volume did single-serve 20-oz PET
bottles represent in 2009? Answer: 35%
◉ Who formulated Coca-Cola and in what year? Answer: John
Pemberton in 1886
◉ What was the original purpose of Coca-Cola when it was first
sold? Answer: As a potion for mental and physical disorders.
◉ What significant advertising strategy did Robert Woodruff initiate
for Coca-Cola? Answer: Lifestyle advertising emphasizing Coke's role
in consumers' lives.
,◉ What promise did Woodruff make during World War II regarding
Coca-Cola? Answer: That every man in uniform would get a bottle of
Coca-Cola for five cents.
◉ What year did Pepsi-Cola declare bankruptcy for the first time?
Answer: 1923
◉ What marketing strategy did Pepsi adopt during the Great
Depression? Answer: Lowering the price of its 12-oz bottle to a
nickel.
◉ What was the outcome of the 1941 court ruling regarding Coca-
Cola's lawsuit against Pepsi? Answer: The ruling was in favor of
Pepsi.
◉ What was the market share of Pepsi compared to Coke in 1950?
Answer: Coke had 47% and Pepsi had 10%.
◉ Who became CEO of Pepsi in 1950? Answer: Alfred Steele
◉ What was the unique design feature of Coca-Cola's patented bottle
introduced in the early 1900s? Answer: A unique 'skirt' design.
, ◉ What did Pepsi use as a theme for its marketing strategy in the
1930s? Answer: The jingle 'Twice as much for a nickel, too.'
◉ What did Coke and Pepsi negotiate on behalf of their bottling
networks? Answer: Pouring-rights contracts.
◉ What was the role of the U.S. government during World War II in
relation to Coca-Cola? Answer: They set up bottling plants overseas
to support troops.
◉ What was the primary competitive advantage of Coke during the
Cola Wars? Answer: Established brand recognition and a large
bottling network.
◉ What was the significance of the 1941 court ruling for Pepsi?
Answer: It ended a series of lawsuits and allowed Pepsi to expand its
bottling network.
◉ What was the impact of the vending channel on the soft drink
industry? Answer: Bottlers took charge of buying and servicing
vending machines, increasing market access.
◉ What did Pepsi's successful campaign in the late 1990s involve?
Answer: Gaining rights to sell fountain syrup via restaurant
commissary companies.
PRESENTATION COCA COLA TEST PAPER
2026 STUDY GUIDE REVIEW
◉ What was the primary focus of Coke's distribution strategy?
Answer: Fountain sales
◉ What was the impact of the 1987 contract on Coke's pricing
control? Answer: Established a maximum price and adjusted prices
quarterly based on sweetener pricing
◉ What year did PepsiCo spin off its restaurant business under the
name Tricon? Answer: 1997
◉ Which company supplied all Taco Bell and KFC restaurants in
2009? Answer: Pepsi
◉ What percentage of national pouring rights did Coke hold in
2009? Answer: 69%
◉ What was the market share of Pepsi in national pouring rights in
2009? Answer: 20%
,◉ What is the primary role of local bottlers in the vending channel?
Answer: They buy, install, and service vending machines and
negotiate contracts with property owners.
◉ What are the main inputs required by concentrate producers for
regular colas? Answer: Caramel coloring, phosphoric or citric acid,
natural flavors, and caffeine.
◉ What packaging material accounted for 56% of U.S. CSDs in 2009?
Answer: Metal cans
◉ What percentage of CSD volume did single-serve 20-oz PET
bottles represent in 2009? Answer: 35%
◉ Who formulated Coca-Cola and in what year? Answer: John
Pemberton in 1886
◉ What was the original purpose of Coca-Cola when it was first
sold? Answer: As a potion for mental and physical disorders.
◉ What significant advertising strategy did Robert Woodruff initiate
for Coca-Cola? Answer: Lifestyle advertising emphasizing Coke's role
in consumers' lives.
,◉ What promise did Woodruff make during World War II regarding
Coca-Cola? Answer: That every man in uniform would get a bottle of
Coca-Cola for five cents.
◉ What year did Pepsi-Cola declare bankruptcy for the first time?
Answer: 1923
◉ What marketing strategy did Pepsi adopt during the Great
Depression? Answer: Lowering the price of its 12-oz bottle to a
nickel.
◉ What was the outcome of the 1941 court ruling regarding Coca-
Cola's lawsuit against Pepsi? Answer: The ruling was in favor of
Pepsi.
◉ What was the market share of Pepsi compared to Coke in 1950?
Answer: Coke had 47% and Pepsi had 10%.
◉ Who became CEO of Pepsi in 1950? Answer: Alfred Steele
◉ What was the unique design feature of Coca-Cola's patented bottle
introduced in the early 1900s? Answer: A unique 'skirt' design.
, ◉ What did Pepsi use as a theme for its marketing strategy in the
1930s? Answer: The jingle 'Twice as much for a nickel, too.'
◉ What did Coke and Pepsi negotiate on behalf of their bottling
networks? Answer: Pouring-rights contracts.
◉ What was the role of the U.S. government during World War II in
relation to Coca-Cola? Answer: They set up bottling plants overseas
to support troops.
◉ What was the primary competitive advantage of Coke during the
Cola Wars? Answer: Established brand recognition and a large
bottling network.
◉ What was the significance of the 1941 court ruling for Pepsi?
Answer: It ended a series of lawsuits and allowed Pepsi to expand its
bottling network.
◉ What was the impact of the vending channel on the soft drink
industry? Answer: Bottlers took charge of buying and servicing
vending machines, increasing market access.
◉ What did Pepsi's successful campaign in the late 1990s involve?
Answer: Gaining rights to sell fountain syrup via restaurant
commissary companies.
