HTM 4453 - REVENUE MANAGEMENT AHLA
CERTIFICATION PRACTICE EXAM QUESTIONS
COMPLETE WITH VERIFIED ANSWERS
\.Revenue management is a set of revenue maximization strategies and tactics that -
ANSWERS✔-can be used to improve the profitability of certain businesses.
\.When the American Airlines CEO developed yield management, what type of information was
crucial to its success? - ANSWERS✔-forecasting
\.Which of the following statements about hotel revenue management is FALSE? - ANSWERS✔-
Revenue management is new, as are all of the strategies that are employed to maximize profit.
\.Which of the following is NOT a criterion needed for an industry to unlock the full potential of
revenue management? - ANSWERS✔-low fixed costs and high variable costs
\.Total revenue management refers to: - ANSWERS✔-managing several revenue streams at the
same time.
\.To interpret measures of a hotel's performance, managers often compare those measures with
- ANSWERS✔-- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
\.If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per room, what
will room revenue equal? - ANSWERS✔-$963,900
, \.In January, the 200-room SnowBound Inn ran a skiers special that resulted in them selling
5,735 rooms during the month. What was the occupancy percentage for the month? -
ANSWERS✔-92.5 %
\.How do an internal ADR and an external ADR differ? - ANSWERS✔-the external ADR uses gross
room revenue, while internal ADR generally does not.
\.What is the measure of cost efficiency? - ANSWERS✔-GOPPAR
\.Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major overhaul
- brand affiliation can help a hotel property connect with its customers
- competitive sets can change with new ownership or changes in the environment - ANSWERS✔-
most internet searches are orange with results based solely on relevant search criteria
\.A given hotel's comp set should contain all other hotels - ANSWERS✔-that compete for the
same guests
\.In a 1050-room competitive set, Hotel A has 300 rooms. Hotel B has 350 rooms, and Hotel C
has 400 rooms. During a recent 30-day period in which the entire competitive set sold 25,400
rooms, Hotel sold 8,000 rooms. Which of the following statements is indisputably TRUE? -
ANSWERS✔-Hotel A exceeded its fair share
\.Which of the following statements about market intelligence is FALSE?
- Revenue managers must analyze and interpret market intelligence.
- Each market intelligence provider generally has a competitive strength.
CERTIFICATION PRACTICE EXAM QUESTIONS
COMPLETE WITH VERIFIED ANSWERS
\.Revenue management is a set of revenue maximization strategies and tactics that -
ANSWERS✔-can be used to improve the profitability of certain businesses.
\.When the American Airlines CEO developed yield management, what type of information was
crucial to its success? - ANSWERS✔-forecasting
\.Which of the following statements about hotel revenue management is FALSE? - ANSWERS✔-
Revenue management is new, as are all of the strategies that are employed to maximize profit.
\.Which of the following is NOT a criterion needed for an industry to unlock the full potential of
revenue management? - ANSWERS✔-low fixed costs and high variable costs
\.Total revenue management refers to: - ANSWERS✔-managing several revenue streams at the
same time.
\.To interpret measures of a hotel's performance, managers often compare those measures with
- ANSWERS✔-- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
\.If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per room, what
will room revenue equal? - ANSWERS✔-$963,900
, \.In January, the 200-room SnowBound Inn ran a skiers special that resulted in them selling
5,735 rooms during the month. What was the occupancy percentage for the month? -
ANSWERS✔-92.5 %
\.How do an internal ADR and an external ADR differ? - ANSWERS✔-the external ADR uses gross
room revenue, while internal ADR generally does not.
\.What is the measure of cost efficiency? - ANSWERS✔-GOPPAR
\.Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major overhaul
- brand affiliation can help a hotel property connect with its customers
- competitive sets can change with new ownership or changes in the environment - ANSWERS✔-
most internet searches are orange with results based solely on relevant search criteria
\.A given hotel's comp set should contain all other hotels - ANSWERS✔-that compete for the
same guests
\.In a 1050-room competitive set, Hotel A has 300 rooms. Hotel B has 350 rooms, and Hotel C
has 400 rooms. During a recent 30-day period in which the entire competitive set sold 25,400
rooms, Hotel sold 8,000 rooms. Which of the following statements is indisputably TRUE? -
ANSWERS✔-Hotel A exceeded its fair share
\.Which of the following statements about market intelligence is FALSE?
- Revenue managers must analyze and interpret market intelligence.
- Each market intelligence provider generally has a competitive strength.
