HFT4468 REVENUE MANAGEMENT FINAL EXAM
COMPLETE QUESTIONS WITH 100% VERIFIED
ANSWERS
\.Which of the following is not a hotel intermediary? - ANSWERS✔-Front desk agents
\.Which travel industry-related business group developed the Global Distribution System? -
ANSWERS✔-The airline industry
\.What was the original purpose of THISCO? - ANSWERS✔-To develop a single GDS connection
for major hotel companies
\.What is true about the calculations required to calculate the following Net ADR Yield formula?
- ANSWERS✔-Standard ADR (-) Distribution Channel Costs (=) Net Room Rate
\.Lani is the revenue manager at the Aloha Inn. In which situation would Lani optimize the Inn's
gross rooms revenues? - ANSWERS✔-High Standard ADR, high Net ADR Yield
\.What is the industry term for a lower room rate that is offered when a potential rooms buyer
exhibits initial price resistance? - ANSWERS✔-Fade rate
\.What is true about a future room reservation booked for a guest whose original reservation
was booked through expedia.com and who is presently checking out of the hotel?
No IDS fees will be paid on the revenue the new reservation will generate - ANSWERS✔-No IDS
fees will be paid on the revenue the new reservation will generate
, \.Harold tracks his hotel guest check outs and the number of new reservations made at check
out. Last week a total of 640 guests checked out of his hotel. In that same period, his front desk
staff booked reservations for 32 future rooms nights from this group of check out guests. What
is true at Harold's hotel? - ANSWERS✔-The reservation nights booked per check out for last
week was .05
\.For which distribution channel type do hotels typically employ a shopper's service? -
ANSWERS✔-sales made via the telephone
\.Which is most often true about room sales made by a hotel's group sales department? -
ANSWERS✔-ADRs are lower than average and Net ADR Yield is higher than average
\.How are most CVBs in the United States funded? - ANSWERS✔-By a combination of hotel
occupancy taxes and membership dues
\.Which statement does not accurately describe a non-electric distribution channel? -
ANSWERS✔-CRS is a non-electric distribution channel
\.Which of the following rooms marketing strategies would contribute to the commoditization
of hotel rooms? - ANSWERS✔-Participation on a web site that lists only a hotel's name and a
single rack room rate
\.Into which hotel industry distribution channel component would a brand's call center worker
enter room reservations he or she has made? - ANSWERS✔-CRS
\.Which components of the hotel industry's current reservation system currently offers its users
the ability to simultaneously see comparative hotel rate information? - ANSWERS✔-The GDS
and IDS
COMPLETE QUESTIONS WITH 100% VERIFIED
ANSWERS
\.Which of the following is not a hotel intermediary? - ANSWERS✔-Front desk agents
\.Which travel industry-related business group developed the Global Distribution System? -
ANSWERS✔-The airline industry
\.What was the original purpose of THISCO? - ANSWERS✔-To develop a single GDS connection
for major hotel companies
\.What is true about the calculations required to calculate the following Net ADR Yield formula?
- ANSWERS✔-Standard ADR (-) Distribution Channel Costs (=) Net Room Rate
\.Lani is the revenue manager at the Aloha Inn. In which situation would Lani optimize the Inn's
gross rooms revenues? - ANSWERS✔-High Standard ADR, high Net ADR Yield
\.What is the industry term for a lower room rate that is offered when a potential rooms buyer
exhibits initial price resistance? - ANSWERS✔-Fade rate
\.What is true about a future room reservation booked for a guest whose original reservation
was booked through expedia.com and who is presently checking out of the hotel?
No IDS fees will be paid on the revenue the new reservation will generate - ANSWERS✔-No IDS
fees will be paid on the revenue the new reservation will generate
, \.Harold tracks his hotel guest check outs and the number of new reservations made at check
out. Last week a total of 640 guests checked out of his hotel. In that same period, his front desk
staff booked reservations for 32 future rooms nights from this group of check out guests. What
is true at Harold's hotel? - ANSWERS✔-The reservation nights booked per check out for last
week was .05
\.For which distribution channel type do hotels typically employ a shopper's service? -
ANSWERS✔-sales made via the telephone
\.Which is most often true about room sales made by a hotel's group sales department? -
ANSWERS✔-ADRs are lower than average and Net ADR Yield is higher than average
\.How are most CVBs in the United States funded? - ANSWERS✔-By a combination of hotel
occupancy taxes and membership dues
\.Which statement does not accurately describe a non-electric distribution channel? -
ANSWERS✔-CRS is a non-electric distribution channel
\.Which of the following rooms marketing strategies would contribute to the commoditization
of hotel rooms? - ANSWERS✔-Participation on a web site that lists only a hotel's name and a
single rack room rate
\.Into which hotel industry distribution channel component would a brand's call center worker
enter room reservations he or she has made? - ANSWERS✔-CRS
\.Which components of the hotel industry's current reservation system currently offers its users
the ability to simultaneously see comparative hotel rate information? - ANSWERS✔-The GDS
and IDS
