Salesforce Certified Pardot Consultant Exam Practice
Questions and Correct Answers | Latest Update
What are custom roles?— Ans: Custom Roles allow you to provide
specific abilities to a user or users.
What are the main abilities of custom roles?— Ans: creating,
viewing/editing, deleting, and reporting of a specific Pardot feature or
functionality
What are 2 ways to define a user's role?— Ans: 1. During the import
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process
2. Directly from the user record
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what are user role security limits?— Ans: Security limits are used to limit
-Max number of emails the person can send
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-Max number of prospects the person can export
-Max number of records someone can import
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What is a CNAME?— Ans: A CNAME gives visitors a seamless transition
when traveling between pages and forms that you host and Pardot-hosted
campaign elements such as landing pages and search results. The Alias is
also used for any individually tracked links sent out in emails to your
prospects.
What is an express export?— Ans: An Express Export includes all default
prospect fields, scores and grades but does not include custom fields.
What is a full export?— Ans: Full Exports include all default prospect
fields, scores, grades, and custom fields.
What is a soft bounce?— Ans: A Soft Bounce is an email that is
recognized by the recipient's mail server but is returned to the sender
, 2 for specific request mail
because the recipient's mailbox is full or the mail server is temporarily
unavailable. A soft bounce message may be deliverable at another time or
may be forwarded manually by the network administrator in charge of
redirecting mail on the recipient's domain.
What is a hard bounce?— Ans: A Hard Bounce is an email that
permanently bounced back to the sender because the address is invalid.
A hard bounce might occur because the domain name doesn't exist or
because the recipient is unknown. Some mail servers may hard bounce an
email address if the message received is suspected as spam.
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What is a good bounce rate?— Ans: In business-to-business marketing,
anything below 10% is considered a good bounce rate.
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What do bounce codes mean?— Ans: A bounce message (or code) is a
reply from the receiving mail server describing why the email was not
delivered.
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Which links get tracked in a Pardot email?— Ans: anything starting with
http://, https:// or a variable tag like %%unsubscribe%%
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What is a visitor?— Ans: A person that has been tracked using the Pardot
tracking code but does not have an email address.
How are visitors converted to prospects?— Ans: Through a form or form
handler.
What are form handlers?— Ans: Form handlers allow you to use your
own form but post the data to Pardot
What is a custom redirect?— Ans: Pardot's custom redirects allow you to
track any link on your website or a third party site (for example, a link
your Twitter page, a banner ad on a third party site, etc.).
When should you use custom redirects?— Ans: - banner ads
- social sharing