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ESB Certification Exam
Questions and Answers
Latest 2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
,Elements of the Design Thinking Process
Stage 1: Emphasize- Research Your Users' Needs
Stage 2: Define- State Your Users' Needs and Problems
Stage 3: Ideate- Challenge Assumptions and Create Ideas
Stage 4: Prototype- Start to Create Solutions
Stage 5: Test- Try Your Solutions Out
Difference between small businesses and entrepreneurs?
Small businesses are not always interested in taking on new business opportunities.
Entrepreneurs set up a business with the aim to make a profit.
,Compensation Types
1. Piece work- compensation on a per-unit basis. EX: an employer can choose to pay mechanics a
fixed rate for each vehicle they repair instead of paying an hourly rate.
2. Salary- employee receives a set amount of pay each month without overtime compensation for
extra hours worked.
3. Hourly- Employees most affected by minimum wage laws are compensated hourly.
4. Commission- An employee who is paid a percentage of a sale.
5. Equity- Non-cash compensations offered to employees in place of or in addition to a lower salary.
, Types of Sales Channel
1. Business-to-Business (B2B): a transaction or business conducted between one business and
another, such as a wholesaler and retailer. Transactions tend to happen in the supply chain, where
one company will purchase raw materials from another to be used in the manufacturing process.
2. Business-to-Consumer (B2C): process of businesses selling products/services directly to
consumers, with no middle person.
Typically refers to online retailers who sell products/services to consumers through the Internet.
Online B2C became a threat to traditional retailers, who profited from adding a markup to the price.
3. Retail: sell items or services to customers. They typically sell items in-store or may be sold online.
4. Wholesale: the act of buying goods in bulk from a manufacturer at a discounted price and selling
to a retailer for a higher price, for them to repackage and in turn resell in smaller quantities at an
even higher price to consumers.
ESB Certification Exam
Questions and Answers
Latest 2026/2027 Version
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
,Elements of the Design Thinking Process
Stage 1: Emphasize- Research Your Users' Needs
Stage 2: Define- State Your Users' Needs and Problems
Stage 3: Ideate- Challenge Assumptions and Create Ideas
Stage 4: Prototype- Start to Create Solutions
Stage 5: Test- Try Your Solutions Out
Difference between small businesses and entrepreneurs?
Small businesses are not always interested in taking on new business opportunities.
Entrepreneurs set up a business with the aim to make a profit.
,Compensation Types
1. Piece work- compensation on a per-unit basis. EX: an employer can choose to pay mechanics a
fixed rate for each vehicle they repair instead of paying an hourly rate.
2. Salary- employee receives a set amount of pay each month without overtime compensation for
extra hours worked.
3. Hourly- Employees most affected by minimum wage laws are compensated hourly.
4. Commission- An employee who is paid a percentage of a sale.
5. Equity- Non-cash compensations offered to employees in place of or in addition to a lower salary.
, Types of Sales Channel
1. Business-to-Business (B2B): a transaction or business conducted between one business and
another, such as a wholesaler and retailer. Transactions tend to happen in the supply chain, where
one company will purchase raw materials from another to be used in the manufacturing process.
2. Business-to-Consumer (B2C): process of businesses selling products/services directly to
consumers, with no middle person.
Typically refers to online retailers who sell products/services to consumers through the Internet.
Online B2C became a threat to traditional retailers, who profited from adding a markup to the price.
3. Retail: sell items or services to customers. They typically sell items in-store or may be sold online.
4. Wholesale: the act of buying goods in bulk from a manufacturer at a discounted price and selling
to a retailer for a higher price, for them to repackage and in turn resell in smaller quantities at an
even higher price to consumers.
