Page |1
SMGT 310 Final Study Guide Questions
and Correct Answers/ Latest Update /
Already Graded
Naya stated that she thought that New Balance sneakers were high
quality and high priced. This belief would constitute the product's
position in the market place.
Ans: True
Product development is how the consumer views your product.
Ans: False
The sport product is unique because the game is just one element of a
larger ensemble.
Ans: True
Product development includes the generation, screening, and
implementation of ideas.
Ans: True
Which of these would not be considered a major challenge for sport
marketers?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: the ability to bundle product benefits
The space that a (sport) product occupies in a consumer's mind is
called _________.
Ans: positioning
What metric measures the star power, popularity, and likability of
celebrities, including star athletes, coaches, and sports media
personalities?
Ans: Q-score
When consumers make decisions about adopting a new product, which
of these issues are they typically not concerned with?
Ans: the cost of product development expended by the sport
organization
Which of these is not one of the perceptual issues consumers grapple
with when they decide to adopt product innovation?
Ans: difference in cost of new product
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, Page |3
The concept of ___________ describes the sport marketers' effort to
make the sport product distinctive and attractive in the consumer's
mind.
Ans: differentiation
The set of assets and liabilities linked to a brand, its name, and symbol,
that add to or subtract from the value provided by a product or service
to a firm and that firm's customers is called __________.
Ans: brand equity
While sport products frequently differ from one another, they are all
consumed the same way.
Ans: False
Which of these does not go into the construction of the core sport
product?
Ans: product extensions
Athletes using their star power to advance social activism is a relatively
recent phenomenon beginning in the 1990s.
Ans: False
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, Page |4
Which of these is not a key component of the core event experience?
Ans: promotion
When a sport organization wants to showcase or influence how their
product is perceived by the public, it is called product _________.
Ans: positioning
A brief phrase used by companies to create associations with their
brand in the mind of consumers is called a ___________.
Ans: tagline
Which of these is not one of the stages of the product life cycle?
Ans: differentiation
The short-lived XFL football league that launched in the spring of 2020
included the elimination of kicking points after touchdowns and
allowing two forward passes on a single play. These elements were
considered which of these for the league?
Ans: unique selling proposition
All rights reserved © 2025/ 2026 |
SMGT 310 Final Study Guide Questions
and Correct Answers/ Latest Update /
Already Graded
Naya stated that she thought that New Balance sneakers were high
quality and high priced. This belief would constitute the product's
position in the market place.
Ans: True
Product development is how the consumer views your product.
Ans: False
The sport product is unique because the game is just one element of a
larger ensemble.
Ans: True
Product development includes the generation, screening, and
implementation of ideas.
Ans: True
Which of these would not be considered a major challenge for sport
marketers?
All rights reserved © 2025/ 2026 |
, Page |2
Ans: the ability to bundle product benefits
The space that a (sport) product occupies in a consumer's mind is
called _________.
Ans: positioning
What metric measures the star power, popularity, and likability of
celebrities, including star athletes, coaches, and sports media
personalities?
Ans: Q-score
When consumers make decisions about adopting a new product, which
of these issues are they typically not concerned with?
Ans: the cost of product development expended by the sport
organization
Which of these is not one of the perceptual issues consumers grapple
with when they decide to adopt product innovation?
Ans: difference in cost of new product
All rights reserved © 2025/ 2026 |
, Page |3
The concept of ___________ describes the sport marketers' effort to
make the sport product distinctive and attractive in the consumer's
mind.
Ans: differentiation
The set of assets and liabilities linked to a brand, its name, and symbol,
that add to or subtract from the value provided by a product or service
to a firm and that firm's customers is called __________.
Ans: brand equity
While sport products frequently differ from one another, they are all
consumed the same way.
Ans: False
Which of these does not go into the construction of the core sport
product?
Ans: product extensions
Athletes using their star power to advance social activism is a relatively
recent phenomenon beginning in the 1990s.
Ans: False
All rights reserved © 2025/ 2026 |
, Page |4
Which of these is not a key component of the core event experience?
Ans: promotion
When a sport organization wants to showcase or influence how their
product is perceived by the public, it is called product _________.
Ans: positioning
A brief phrase used by companies to create associations with their
brand in the mind of consumers is called a ___________.
Ans: tagline
Which of these is not one of the stages of the product life cycle?
Ans: differentiation
The short-lived XFL football league that launched in the spring of 2020
included the elimination of kicking points after touchdowns and
allowing two forward passes on a single play. These elements were
considered which of these for the league?
Ans: unique selling proposition
All rights reserved © 2025/ 2026 |
