Entrepreneurship:
The Practice and
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Mindset, 3rd Edition
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TEST BANK
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Heidi M. Neck
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Christopher P. Neck
Emma L. Murray
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Comprehensive Test Bank for Instructors
and Students
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9781071942260
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© Heidi M. Neck, Christopher P. Neck, & Emma L. Murray. All
rights reserved. Reproduction or distribution without permission is
prohibited.
© MEDCONNOISSEUR
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Entrepreneurship: The Practice and Mindset — Test
Bank
Heidi M. Neck, Christopher P. Neck and Emma L. Murray
ISBN: 9781071942260
ST
Chapter 1: Practicing Entrepreneurship
Chapter 2: Activating an Entrepreneurial Mindset
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Chapter 3: Facilitating Social Entrepreneurship
Chapter 4: Creating and Recognizing New Opportunities
Chapter 5: Using Design Thinking
Chapter 6: Building Business Models
Chapter 7: Developing Your Customers
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Chapter 8: Testing and Experimenting With New Ideas
Chapter 9: Developing Networks and Building Teams
Chapter 10: Creating Revenue Models
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Chapter 11: Anticipating Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
Chapter 13: Financing for Startups
Chapter 14: Navigating Legal and IP Issues
Chapter 15: Engaging Customers Through Marketing
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Chapter 16: Pitching to Launch
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© MEDCONNOISSEUR
, Test Bank For
Entrepreneurship The Practice and Mindset 3th Edition by Heidi M. Neck,
Christopher P. Neck, Emma L. Murray
Chapter 1-16
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CHAPTER 1: PRACTICING ENTREPRENEURSHIP
Multiple Choice
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1. The authors define entrepreneurship as ______.
a. a way of thinking, acting, and being that combines the ability to find or create
new opportunities with the courage to act on them
b. starting a small business by finding investors and launching a product
c. developing a new market by creating a product that does not currently exist
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d. a mindset that compels people to start multiple ventures throughout a lifetime
Ans: A
Learning Objective: 1.1: Explain the importance of action and practice in
entrepreneurship.
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Cognitive Domain: Knowledge
Answer Location: Entrepreneurship Requires Action and Practice
Difficulty Level: Medium
AACSB Standard: Application of knowledge
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2. ______ have touched every corner of our lives, affecting every aspect of the
way we live.
a. Lifestyles
b. Corporations
c. Entrepreneurs
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d. Managers
Ans: C
Learning Objective: 1.1: Explain the importance of action and practice in
entrepreneurship.
Cognitive Domain: Knowledge
Answer Location: Entrepreneurship Requires Action and Practice
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Difficulty Level: Medium
AACSB Standard: Application of knowledge
3. What is the discipline that seeks to understand how opportunities are
discovered, created, and exploited, by whom, and with what consequences?
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a. imagineering
b. storyboarding
c. social engineering
d. entrepreneurship
Ans. D
, Learning Objective: 1.1: Explain the importance of action and practice in
entrepreneurship.
Cognitive Domain: Knowledge
Answer Location: Entrepreneurship Requires Action and Practice
Difficulty Level: Medium
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AACSB Standard: Application of knowledge
4. Which of the following is a truth about entrepreneurship?
a. Entrepreneurship is not reserved for startups.
b. Entrepreneurship cannot be taught.
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c. Entrepreneurs compete more than they collaborate.
d. Entrepreneurs have a special set of personality traits.
Ans: A
Learning Objective: 1.2: List the seven lesser-known truths about
entrepreneurship.
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Cognitive Domain: Knowledge
Answer Location: Entrepreneurship May Be Different From What You Think
Difficulty Level: Easy
AACSB Standard: Analytical thinking
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5. The media often cover the meteoric rise of entrepreneurs such as Bill Gates
(Microsoft) and Travis Kalanick (Uber). According to the text, these stories
______.
a. are inspirational, but do little to represent the reality of entrepreneurship
b. are highly relatable
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c. have not captured the public imagination
d. are accurate depictions of the reality of entrepreneurship
Ans: A
Learning Objective: 1.2: List the seven lesser-known truths about
entrepreneurship.
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Cognitive Domain: Comprehension
Answer Location: Media Images of Entrepreneurs
Difficulty Level: Medium
AACSB Standard: Contexts of organizations in a global society
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6. A temporary organization in search of a scalable business model is known as
a(n) ______.
a. startup
b. corporation
c. LLC
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d. entrepreneur
Ans: A
Learning Objective: 1.2: List the seven lesser-known truths about
entrepreneurship.
Cognitive Domain: Knowledge
Answer Location: Truth #1: Entrepreneurship Is Not Reserved for Startups