MGMT 450 Chapter 6 Questions and
Correct Answers/ Latest Update / Already
Graded
After a discussion with his investors, the owner of a newly launched
online video site, unlimitedvideos.com, decides that entertaining his
audience will be the primary web goal of the website. Which of the
following actions will best support his decision?
Ans: providing free access to quality content and selling
advertising space on the website
Allaboutgadgets.com, a review website for electronic gadgets, serves
ads based on the location of the visitor. Which of the following is the
most important factor that helps the site identify the visitor's location?
Ans: the IP address of the visitor
The original language used to create web pages is called ________.
Ans: hypertext markup language
________ is the hierarchical naming system that maps a more
memorable URL to the actual IP address.
Ans: domain name system
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An important trend for Web 2.0 and beyond is the exponential growth
of data through new sensors, such as information added through RFID
technology, smartphones, cameras, camcorders, GPS devices, and
other sensory input, which are adding far more information than
crowdsourcing and social media.
Ans: true
________ usually have the primary web goal of informing or
entertaining the audience.
Ans: online magazines
Registering a replica site with a misspelling in the trademark name that
users might easily mistake for the real thing and displaying negative
information about the actual company on the replica site is called
________.
Ans: typosquatting
The web address originating an e-commerce transaction should show
the ________ protocol, indicating that the transmission to that server is
encrypted and secure.
Ans: https://
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The last string of letters in the name of a website indicates ________.
Ans: the type of organization or country code
The unique global address for a web page or other resource on the
Internet is called ________.
Ans: uniform resource locator
The official website of Realtor USA, an independent real estate
company in New York, allows visitors to view virtual tours of
apartments, print a colorful flyer, view a map, contact an agent, and
email a friend, all from one inclusive viewer. The primary web goals of
this organization falls into which of the following four categories?
Ans: facilitating offline relationships
Web marketers launch link-building campaigns to improve their brand
image.
Ans: False
A(n) ________ focuses on informing visitors and empowering them
with aggregated information about products from different suppliers.
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