Page |1
MKTG 380: Quizzes 8 - 15 Questions and
Correct Answers/ Latest Update / Already
Graded
Asmeret works as a hotel manager for a popular family resort and
casino in Atlantic City, New Jersey. During the summer, hotel
managers aim for an occupancy rate of at least 85% to ensure that
overhead costs are covered. The resort is known for its quality services;
guests generally return an average of three times during the summer
and use their rewards and loyalty cards during their stays. On this
particular day, Asmeret is quite stressed because the occupancy rate is
only 65%. If the hotel fails to sell at least an additional 20% of the
available rooms, she might be in some trouble.Required:
Which aspect of a service is best illustrated in the scenario?
Ans: services are perishable
When a firm starts to realize substantial profits from its investment in a
product, the product is said to be in the _____ stage of the product
lifecycle.
Ans: growth
Promoting the use of oatmeal as a cholesterol reducer and antacids as
a calcium supplement are most likely to be examples of extending the
lifecycle of the product by:
All rights reserved © 2025/ 2026 |
, Page |2
Ans: finding new uses
Shopping products are:
Ans: products that consumers purchase after comparing
competing offers
Products marketed to consumers who may not yet recognize a need
for them are called _____ products.
Ans: unsought
Hiring employees to work from home is known as offshoring.
Ans: false
The trend of backshoring, firms returning their offshore work to the
U.S., is growing.
Ans: true
Buyers rarely play any role in the creation and distribution of service
Ans: False
All rights reserved © 2025/ 2026 |
, Page |3
Jessica is planning a vacation and is interested in taking a cruise. She's
starting to research cruise lines and prices and had hoped to take a
cruise with her husband over the Christmas holidays. She's learning
that the prices for a cruise are much higher for cruises that depart
between December 22nd and January 3rd. However, she notices that
prices are somewhat lower from January 4th through March 1st. Which
aspect or characteristics of services does this difference in price reflect?
Ans: companies cannot easily standardize services
Which of the following is true of the practice of homeshoring?
Ans:
Which of the following is most likely to be categorized as a consumer
product as well as a business product?
Ans: agriculture produce
Which of the following examples illustrates an orphan brand?
Ans: the line of handbags generated a 32% profit within the
first quarter but the company ran out of raw materials to make
the bags.
Natural resources, farm produce and lumber constitute _____.
All rights reserved © 2025/ 2026 |
MKTG 380: Quizzes 8 - 15 Questions and
Correct Answers/ Latest Update / Already
Graded
Asmeret works as a hotel manager for a popular family resort and
casino in Atlantic City, New Jersey. During the summer, hotel
managers aim for an occupancy rate of at least 85% to ensure that
overhead costs are covered. The resort is known for its quality services;
guests generally return an average of three times during the summer
and use their rewards and loyalty cards during their stays. On this
particular day, Asmeret is quite stressed because the occupancy rate is
only 65%. If the hotel fails to sell at least an additional 20% of the
available rooms, she might be in some trouble.Required:
Which aspect of a service is best illustrated in the scenario?
Ans: services are perishable
When a firm starts to realize substantial profits from its investment in a
product, the product is said to be in the _____ stage of the product
lifecycle.
Ans: growth
Promoting the use of oatmeal as a cholesterol reducer and antacids as
a calcium supplement are most likely to be examples of extending the
lifecycle of the product by:
All rights reserved © 2025/ 2026 |
, Page |2
Ans: finding new uses
Shopping products are:
Ans: products that consumers purchase after comparing
competing offers
Products marketed to consumers who may not yet recognize a need
for them are called _____ products.
Ans: unsought
Hiring employees to work from home is known as offshoring.
Ans: false
The trend of backshoring, firms returning their offshore work to the
U.S., is growing.
Ans: true
Buyers rarely play any role in the creation and distribution of service
Ans: False
All rights reserved © 2025/ 2026 |
, Page |3
Jessica is planning a vacation and is interested in taking a cruise. She's
starting to research cruise lines and prices and had hoped to take a
cruise with her husband over the Christmas holidays. She's learning
that the prices for a cruise are much higher for cruises that depart
between December 22nd and January 3rd. However, she notices that
prices are somewhat lower from January 4th through March 1st. Which
aspect or characteristics of services does this difference in price reflect?
Ans: companies cannot easily standardize services
Which of the following is true of the practice of homeshoring?
Ans:
Which of the following is most likely to be categorized as a consumer
product as well as a business product?
Ans: agriculture produce
Which of the following examples illustrates an orphan brand?
Ans: the line of handbags generated a 32% profit within the
first quarter but the company ran out of raw materials to make
the bags.
Natural resources, farm produce and lumber constitute _____.
All rights reserved © 2025/ 2026 |
