Business Analytics Exam Questions and
Answers (Latest 2026).
What is business analytics? - CORRECT ANSWERS insight at the point of impact; it makes
extensive use of data, statistically and quantitative analysis, explanitory and predictive modeling, and
fact-based management to drive decision making
What questions gain insights? - CORRECT ANSWERS Q1: How are we doing?
A1: Scorecards and dashboards
Q2:Why?
A2:Reporting and Analytics
What questions gain foresight? - CORRECT ANSWERS Q3:What should we be doing?
A3:Planning, Forcasting, Predictive Analytics
What does alignment require? - CORRECT ANSWERS Data, business process integration
between all units
What are the 3 D's of data analytics? - CORRECT ANSWERS Data Driven Decisions and actions
What are the drivers of Business Analytics? - CORRECT ANSWERS 1. dramatic increase in the
amount of data to analyze
2. Affordable and user-friendly technology
3. Growing demand in business for self-serve BA
4. The need to understand what drives business performance and how to optimize these drives
5. Increased competitive global market place
,What is the strategic role of BA? - CORRECT ANSWERS -support all levels of the ors's plans:
strategic, tactical, operational
- provide insights to formulate corporate strategies and drive business actions
- employed as a critical tool to monitor, optimize corporate performance
What is the analytical competitor? - CORRECT ANSWERS organizations competing on
analytics systematically to outthink, outexecute, and outperform competition
What are the 3 types of business analytics? - CORRECT ANSWERS Descriptive, Predictive,
Prescriptive
Descriptive marketing analytics - CORRECT ANSWERS Qs: What happened, what is happening
now? (real-time)
BA: summary statistics, data visualization, dashboard
Predictive marketing analytics - CORRECT ANSWERS Qs: What could happen in the future,
what trends? (future)
BA: Forcasting, regression, predictive model, data mining
Prescriptive marketing analytics - CORRECT ANSWERS Qs: What is the best action, what
should we perscribe? (action)
BA: random testing, optimization modeling, simulaton
What are the 3 levels of BA? - CORRECT ANSWERS Past, Present and Future
What factors determine the past level of BA? - CORRECT ANSWERS New Insight: How and
why did it happen? (model)
Known Information: What happened? (report)
, What factors determine the present level of BA? - CORRECT ANSWERS New Insight: What's
the best action? (reccomended)
Known Information: What is happening now? (report)
What factors determine the future level of BA? - CORRECT ANSWERS New Insight: Whats the
best and worst that can happen? (predict, optimize, simulate)
Known Information: What will happen? (extrapolate)
BI vs BA - CORRECT ANSWERS BI: measure, monitor against goals (it centric)
BA: investigate, explore, discover (business centric)
How do you measure the effectiveness of performance management? - CORRECT ANSWERS
strategy, tactics, operations
how do you measure the efficiency of performance management? - CORRECT ANSWERS
Business process - value to resources
What is the performance management process? - CORRECT ANSWERS 1. Define performance
indicators
2. set performance goals
3. measure performance
4. analyze and perform measures
5. decide and act
6. monitor performance
Performance Management - CORRECT ANSWERS measure and monitor, analyze, decide and
act based on past performance data
Answers (Latest 2026).
What is business analytics? - CORRECT ANSWERS insight at the point of impact; it makes
extensive use of data, statistically and quantitative analysis, explanitory and predictive modeling, and
fact-based management to drive decision making
What questions gain insights? - CORRECT ANSWERS Q1: How are we doing?
A1: Scorecards and dashboards
Q2:Why?
A2:Reporting and Analytics
What questions gain foresight? - CORRECT ANSWERS Q3:What should we be doing?
A3:Planning, Forcasting, Predictive Analytics
What does alignment require? - CORRECT ANSWERS Data, business process integration
between all units
What are the 3 D's of data analytics? - CORRECT ANSWERS Data Driven Decisions and actions
What are the drivers of Business Analytics? - CORRECT ANSWERS 1. dramatic increase in the
amount of data to analyze
2. Affordable and user-friendly technology
3. Growing demand in business for self-serve BA
4. The need to understand what drives business performance and how to optimize these drives
5. Increased competitive global market place
,What is the strategic role of BA? - CORRECT ANSWERS -support all levels of the ors's plans:
strategic, tactical, operational
- provide insights to formulate corporate strategies and drive business actions
- employed as a critical tool to monitor, optimize corporate performance
What is the analytical competitor? - CORRECT ANSWERS organizations competing on
analytics systematically to outthink, outexecute, and outperform competition
What are the 3 types of business analytics? - CORRECT ANSWERS Descriptive, Predictive,
Prescriptive
Descriptive marketing analytics - CORRECT ANSWERS Qs: What happened, what is happening
now? (real-time)
BA: summary statistics, data visualization, dashboard
Predictive marketing analytics - CORRECT ANSWERS Qs: What could happen in the future,
what trends? (future)
BA: Forcasting, regression, predictive model, data mining
Prescriptive marketing analytics - CORRECT ANSWERS Qs: What is the best action, what
should we perscribe? (action)
BA: random testing, optimization modeling, simulaton
What are the 3 levels of BA? - CORRECT ANSWERS Past, Present and Future
What factors determine the past level of BA? - CORRECT ANSWERS New Insight: How and
why did it happen? (model)
Known Information: What happened? (report)
, What factors determine the present level of BA? - CORRECT ANSWERS New Insight: What's
the best action? (reccomended)
Known Information: What is happening now? (report)
What factors determine the future level of BA? - CORRECT ANSWERS New Insight: Whats the
best and worst that can happen? (predict, optimize, simulate)
Known Information: What will happen? (extrapolate)
BI vs BA - CORRECT ANSWERS BI: measure, monitor against goals (it centric)
BA: investigate, explore, discover (business centric)
How do you measure the effectiveness of performance management? - CORRECT ANSWERS
strategy, tactics, operations
how do you measure the efficiency of performance management? - CORRECT ANSWERS
Business process - value to resources
What is the performance management process? - CORRECT ANSWERS 1. Define performance
indicators
2. set performance goals
3. measure performance
4. analyze and perform measures
5. decide and act
6. monitor performance
Performance Management - CORRECT ANSWERS measure and monitor, analyze, decide and
act based on past performance data
