[GoogleAnalytics] Google Analytics
Certification Review Guide
**Question 1.** In Google Analytics 4, which hierarchical level directly contains Data Streams?
A) Account
B) Property
C) Data Set
D) View
Answer: B
Explanation: In GA4, an Account contains Properties, and each Property contains one or more
Data Streams (Web, iOS, Android).
**Question 2.** Which of the following is the correct format for a GA4 Measurement ID?
A) UA‑123456‑7
B) G‑XXXXXXXXXX
C) GTM‑XXXXXX
D) GA‑XXXXXX
Answer: B
Explanation: GA4 uses a Measurement ID that starts with “G‑” followed by 10 alphanumeric
characters.
**Question 3.** When implementing GA4 via Google Tag Manager, which tag type should you
use to send data to a Web Data Stream?
A) Universal Analytics tag
B) GA4 Configuration tag
C) Custom HTML tag
D) GA4 Event tag
Answer: B
, [GoogleAnalytics] Google Analytics
Certification Review Guide
Explanation: The GA4 Configuration tag initializes the GA4 library and sends pageview events for
a Web Data Stream.
**Question 4.** Which Enhanced Measurement setting automatically tracks outbound link
clicks without additional code?
A) Scroll tracking
B) Site search tracking
C) Video engagement tracking
D) Outbound click tracking
Answer: D
Explanation: Enhanced Measurement includes outbound click tracking, which captures clicks to
external domains automatically.
**Question 5.** If you set the data retention period to 2 months, which type of data will be
permanently deleted after that time?
A) User‑ID data
B) Aggregated report data
C) Event‑level data stored in BigQuery
D) Raw event data in GA4 interface
Answer: D
Explanation: GA4 retains raw event data for the selected retention period (2 or 14 months).
After that, the raw data is deleted, though aggregated reports remain.
**Question 6.** Which filter type is recommended for excluding internal traffic from GA4
reports?
A) Bot filter
B) Internal traffic filter
, [GoogleAnalytics] Google Analytics
Certification Review Guide
C) Referral exclusion filter
D) IP address exclusion filter
Answer: B
Explanation: GA4 provides an “Internal traffic” filter where you define IP ranges to exclude
internal users.
**Question 7.** In GA4, which identity space uses a hashed email address to deduplicate users
across devices?
A) Google signals
B) Device ID
C) User‑ID
D) Client ID
Answer: C
Explanation: User‑ID is a developer‑provided, hashed identifier that allows GA4 to unify
sessions across devices for the same logged‑in user.
**Question 8.** Which automatically collected event fires when a user lands on a page for the
first time ever?
A) session_start
B) first_visit
C) page_view
D) user_engagement
Answer: B
Explanation: The “first_visit” event is automatically collected and marks the user’s first visit to
the property.
, [GoogleAnalytics] Google Analytics
Certification Review Guide
**Question 9.** Which recommended event should you implement for a retail website to track
a completed purchase?
A) sign_up
B) generate_lead
C) purchase
D) add_to_cart
Answer: C
Explanation: “purchase” is a recommended event for e‑commerce sites to capture
revenue‑generating transactions.
**Question 10.** When creating a custom event in GA4, which of the following is a required
element?
A) Event category
B) Event label
C) Event name
D) Event value
Answer: C
Explanation: Every GA4 event must have an event name; other parameters are optional.
**Question 11.** Which parameter would you add to an “add_to_cart” event to capture the
product’s color?
A) item_name
B) item_color
C) product_category
D) item_variant
Answer: B
Certification Review Guide
**Question 1.** In Google Analytics 4, which hierarchical level directly contains Data Streams?
A) Account
B) Property
C) Data Set
D) View
Answer: B
Explanation: In GA4, an Account contains Properties, and each Property contains one or more
Data Streams (Web, iOS, Android).
**Question 2.** Which of the following is the correct format for a GA4 Measurement ID?
A) UA‑123456‑7
B) G‑XXXXXXXXXX
C) GTM‑XXXXXX
D) GA‑XXXXXX
Answer: B
Explanation: GA4 uses a Measurement ID that starts with “G‑” followed by 10 alphanumeric
characters.
**Question 3.** When implementing GA4 via Google Tag Manager, which tag type should you
use to send data to a Web Data Stream?
A) Universal Analytics tag
B) GA4 Configuration tag
C) Custom HTML tag
D) GA4 Event tag
Answer: B
, [GoogleAnalytics] Google Analytics
Certification Review Guide
Explanation: The GA4 Configuration tag initializes the GA4 library and sends pageview events for
a Web Data Stream.
**Question 4.** Which Enhanced Measurement setting automatically tracks outbound link
clicks without additional code?
A) Scroll tracking
B) Site search tracking
C) Video engagement tracking
D) Outbound click tracking
Answer: D
Explanation: Enhanced Measurement includes outbound click tracking, which captures clicks to
external domains automatically.
**Question 5.** If you set the data retention period to 2 months, which type of data will be
permanently deleted after that time?
A) User‑ID data
B) Aggregated report data
C) Event‑level data stored in BigQuery
D) Raw event data in GA4 interface
Answer: D
Explanation: GA4 retains raw event data for the selected retention period (2 or 14 months).
After that, the raw data is deleted, though aggregated reports remain.
**Question 6.** Which filter type is recommended for excluding internal traffic from GA4
reports?
A) Bot filter
B) Internal traffic filter
, [GoogleAnalytics] Google Analytics
Certification Review Guide
C) Referral exclusion filter
D) IP address exclusion filter
Answer: B
Explanation: GA4 provides an “Internal traffic” filter where you define IP ranges to exclude
internal users.
**Question 7.** In GA4, which identity space uses a hashed email address to deduplicate users
across devices?
A) Google signals
B) Device ID
C) User‑ID
D) Client ID
Answer: C
Explanation: User‑ID is a developer‑provided, hashed identifier that allows GA4 to unify
sessions across devices for the same logged‑in user.
**Question 8.** Which automatically collected event fires when a user lands on a page for the
first time ever?
A) session_start
B) first_visit
C) page_view
D) user_engagement
Answer: B
Explanation: The “first_visit” event is automatically collected and marks the user’s first visit to
the property.
, [GoogleAnalytics] Google Analytics
Certification Review Guide
**Question 9.** Which recommended event should you implement for a retail website to track
a completed purchase?
A) sign_up
B) generate_lead
C) purchase
D) add_to_cart
Answer: C
Explanation: “purchase” is a recommended event for e‑commerce sites to capture
revenue‑generating transactions.
**Question 10.** When creating a custom event in GA4, which of the following is a required
element?
A) Event category
B) Event label
C) Event name
D) Event value
Answer: C
Explanation: Every GA4 event must have an event name; other parameters are optional.
**Question 11.** Which parameter would you add to an “add_to_cart” event to capture the
product’s color?
A) item_name
B) item_color
C) product_category
D) item_variant
Answer: B
