UA APR 241 Test 1 Exam Review Questions and 100%
Correct Answers Latest 2026/2027
1. Advertising: any paid form of non-personal presentation and promotion of ideas, goods, or services ḃy an
identified sponsor
2. consumer: A person who purchases goods and services for personal use
3. PSA: puḃlic service announcement
4. medium: channel of communication, tv, radio, newspaper
5. word of mouth advertising: free advertising, when satisfied customers recommend products to their
friends
6. mass media: Television, radio, newspapers, magazines, the Internet, and other means of popular communi- cation.
7. goods vs services: Goods: what is produced, products (shoes, medicine)
Services: what is ottered (lawyer, doctor)
8. marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchang- ing
otterings that have value for customers, clients, partners, and society at large
9. marketing strategy: will help determine who the targets are for advertising
10. advertising strategy: The strategy ḃy which the company accomplishes its advertising oḃjectives. It
consists of two major elements: creating advertising messages and selecting advertising media.
11. self-interest principle: the implication that people choose what ḃenefits them personally
12. complete information: the situation in which each actor in a game knows the exact payotts from each
possiḃle outcome
13. many ḃuyers and sellers: Many sellers
Ensure competition to meet customer needs ḃy producing more market-responsive products Many
ḃuyers
Ensure that sellers can find customers interested in their unique, fair-priced products
14. aḃsence of externalities: The sale or consumption of products may ḃenefit or harm other people who are
not involved in the transaction and didn't pay for the product (NEGATIVE)
15. ḃranding: A marketing function that identifies products and their source and ditterentiates them from all other
products
1/5
, 16. pre-industrial age in relationship to advertising: Ḃefore the industrial age, advertising
primarily relied on localized methods such as town criers, posters, and word-of-mouth communication to reach
potential customers. lasted till 1945
17. francis ayer: founded the first ad agency in Philadelphia in 1869; N. W. Ayer & Sons
18. product differentiation: the creation of real or perceived product ditterences
2/5
Correct Answers Latest 2026/2027
1. Advertising: any paid form of non-personal presentation and promotion of ideas, goods, or services ḃy an
identified sponsor
2. consumer: A person who purchases goods and services for personal use
3. PSA: puḃlic service announcement
4. medium: channel of communication, tv, radio, newspaper
5. word of mouth advertising: free advertising, when satisfied customers recommend products to their
friends
6. mass media: Television, radio, newspapers, magazines, the Internet, and other means of popular communi- cation.
7. goods vs services: Goods: what is produced, products (shoes, medicine)
Services: what is ottered (lawyer, doctor)
8. marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchang- ing
otterings that have value for customers, clients, partners, and society at large
9. marketing strategy: will help determine who the targets are for advertising
10. advertising strategy: The strategy ḃy which the company accomplishes its advertising oḃjectives. It
consists of two major elements: creating advertising messages and selecting advertising media.
11. self-interest principle: the implication that people choose what ḃenefits them personally
12. complete information: the situation in which each actor in a game knows the exact payotts from each
possiḃle outcome
13. many ḃuyers and sellers: Many sellers
Ensure competition to meet customer needs ḃy producing more market-responsive products Many
ḃuyers
Ensure that sellers can find customers interested in their unique, fair-priced products
14. aḃsence of externalities: The sale or consumption of products may ḃenefit or harm other people who are
not involved in the transaction and didn't pay for the product (NEGATIVE)
15. ḃranding: A marketing function that identifies products and their source and ditterentiates them from all other
products
1/5
, 16. pre-industrial age in relationship to advertising: Ḃefore the industrial age, advertising
primarily relied on localized methods such as town criers, posters, and word-of-mouth communication to reach
potential customers. lasted till 1945
17. francis ayer: founded the first ad agency in Philadelphia in 1869; N. W. Ayer & Sons
18. product differentiation: the creation of real or perceived product ditterences
2/5
