EXAM
The indirect approach to marketing is considered ____________.
a. The best approach
b. Personal
c. Impersonal
d. Out-dated - ANSWERS-C
Kathy is a top-producing agent who is very direct in her approach
with clients and fellow agents. She is often in a hurry, and keeps her
conversations short and to the point. Given this description, it is safe
to say that Kathy is probably a _________
a. Feeler
b. Analyst
c. Driver
d. Theorist - ANSWERS-C
Which marketing strategy works best for Millennials?
a. Use social media
b. Emphasize tax benefits
c. Print up coupons for services
d. Use direct mail - ANSWERS-A
,Which behavioral style values ideas and innovation over facts or
actions?
a. Driver
b. Theorist
c. Feeler
d. Analyst - ANSWERS-B
According to the text, a successful sales agent needs to possess which
of the following?
a. Ego and sympathy
b. Ego and id
c. Empathy and ego drive
d. Sympathy and meta-cognition - ANSWERS-C
Empathy is:
a. The ability to smell blood and go in for the kill.
b. The ability to ignore people's feelings about a situation.
c. The ability to feel sorry for someone.
d. The ability to put yourself in someone else's shoes - ANSWERS-D
Agents should take the time to assemble a ___________ that will
ensure that they have all of the necessary materials during their listing
presentation.
a. Listing presentation kit
b. Lesson plan
, c. Scripted presentation
d. Lengthy biography complete with headshots - ANSWERS-A
Two types of qualifying that are going on in the process of getting to
know buyers are financial and __________ qualifying.
a. Emotional
b. Physical
c. Physiological
d. Empathetic - ANSWERS-A
Which of the following questions is NOT generally considered during
the process of qualifying a client for a loan?
a. What is your current monthly combined income?
b. Where do you see yourself in 10 years?
c. What amount do you have for a down payment?
d. What is your current monthly debt, other than mortgage payments?
- ANSWERS-B
Most lenders will not allow borrowers to spend more than ______%
of their monthly income on PITI.
a. 10
b. 18
c. 28
d. 15 - ANSWERS-C