RE Marketing SAE Course Exam
Questions And Answers 2026/2027
update
Four reasons why a house does NOT sell - ANSWER---Condition,
Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA) - ANSWER---Attention,
Interest, Desire, Action
Three ways sales agents add value to the buying process - ANSWER---
Counseling- Assist buyer in acquiring and interpreting information about
the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property &
assist in planning negotiating strategy. Advise them about financing
options.
Managing the Transaction- Guide the buyers through the complicated
paperwork of a real estate transaction & help ensure the closing stays on
time.
Four P's of marketing - ANSWER---Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the
area can bear. - ANSWER---Price
Applying the principle of ________ to real estate sales, one assumes that
rational buyers will pay no more for one property than they would for a
comparable property. - ANSWER---Substitution
, RE Marketing SAE Course Exam
Questions And Answers 2026/2027
update
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value - ANSWER---C
AIDA - Desire - ANSWER---The buyer beings to picture themselves in
the home, enjoying its amenities. They may even start imagining their
furniture & artwork in the home.
____ are tangible, measurable objectives that you genuinely want to
accomplish. They should be attainable, flexible, measurable & have a
time-frame. - ANSWER---Goals
_____ is marketing that uses visual design and color to attract the eye of
potential clients. - ANSWER---Branding
Four types of buyers in a given area - ANSWER---(1) first time home
buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
, RE Marketing SAE Course Exam
Questions And Answers 2026/2027
update
(4) Relocators
To be an effective problem solver, a real estate agent should understand
the __________ involved in a sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding - ANSWER---B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act - ANSWER---D
_________ are defined as expected benefits received as a result of
ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings - ANSWER---B
Questions And Answers 2026/2027
update
Four reasons why a house does NOT sell - ANSWER---Condition,
Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA) - ANSWER---Attention,
Interest, Desire, Action
Three ways sales agents add value to the buying process - ANSWER---
Counseling- Assist buyer in acquiring and interpreting information about
the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property &
assist in planning negotiating strategy. Advise them about financing
options.
Managing the Transaction- Guide the buyers through the complicated
paperwork of a real estate transaction & help ensure the closing stays on
time.
Four P's of marketing - ANSWER---Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the
area can bear. - ANSWER---Price
Applying the principle of ________ to real estate sales, one assumes that
rational buyers will pay no more for one property than they would for a
comparable property. - ANSWER---Substitution
, RE Marketing SAE Course Exam
Questions And Answers 2026/2027
update
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value - ANSWER---C
AIDA - Desire - ANSWER---The buyer beings to picture themselves in
the home, enjoying its amenities. They may even start imagining their
furniture & artwork in the home.
____ are tangible, measurable objectives that you genuinely want to
accomplish. They should be attainable, flexible, measurable & have a
time-frame. - ANSWER---Goals
_____ is marketing that uses visual design and color to attract the eye of
potential clients. - ANSWER---Branding
Four types of buyers in a given area - ANSWER---(1) first time home
buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
, RE Marketing SAE Course Exam
Questions And Answers 2026/2027
update
(4) Relocators
To be an effective problem solver, a real estate agent should understand
the __________ involved in a sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding - ANSWER---B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act - ANSWER---D
_________ are defined as expected benefits received as a result of
ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings - ANSWER---B
