Real Estate Marketing SAE Course
Questions & Answers | RE SAE Study Guide
|100% Verified and Updated |Graded A+
|Brand new Version |The Latest One!!!!
Four reasons why a house does NOT sell
Correct Answer:
Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA)
Correct Answer:
Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process
Correct Answer:
Counseling- Assist buyer in acquiring and interpreting information
about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property &
assist in planning negotiating strategy. Advise them about financing
options.
Managing the Transaction- Guide the buyers through the
complicated paperwork of a real estate transaction & help ensure
the closing stays on time.
Four P's of marketing
Correct Answer:
Product, Promotion, Price & Place
,Do not recommend that clients _____ their properties above what the
area can bear.
Correct Answer:
Price
Applying the principle of ________ to real estate sales, one assumes
that rational buyers will pay no more for one property than they
would for a comparable property.
Correct Answer:
Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value
Correct Answer:
C
AIDA – Desire
Correct Answer:
The buyer beings to picture themselves in the home, enjoying its
amenities. They may even start imagining their furniture & artwork in
the home.
____ are tangible, measurable objectives that you genuinely want to
accomplish. They should be attainable, flexible, measurable & have a
time-frame.
Correct Answer:
Goals
_____ is marketing that uses visual design and color to attract the eye
of potential clients.
,Correct Answer:
Branding
Four types of buyers in a given area
Correct Answer:
(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving
up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should
understand the __________ involved in a sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding
Correct Answer:
B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act
Correct Answer:
D
_________ are defined as expected benefits received as a result of
ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings
, Correct Answer:
B
The most common reason a property fails to sell is __________.
Correct Answer:
Price
Matching human needs with goods or services to meet those needs
is the process of ____________.
Correct Answer:
Marketing
Problem solving is a key personality trait of a successful ________.
Correct Answer:
Agent
Marketing to a specific age group is sometimes called
______________.
Correct Answer:
Generational Selling
An acronym for the psychological steps of a sale is ___________.
Correct Answer:
AIDA
A willingness to change and grow your marketing plan demonstrates
to concept of ____________
Correct Answer:
Adaptation
Gathering data, analyzing it and drawing conclusions based on it
describes ___________.
Correct Answer:
Questions & Answers | RE SAE Study Guide
|100% Verified and Updated |Graded A+
|Brand new Version |The Latest One!!!!
Four reasons why a house does NOT sell
Correct Answer:
Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA)
Correct Answer:
Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process
Correct Answer:
Counseling- Assist buyer in acquiring and interpreting information
about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property &
assist in planning negotiating strategy. Advise them about financing
options.
Managing the Transaction- Guide the buyers through the
complicated paperwork of a real estate transaction & help ensure
the closing stays on time.
Four P's of marketing
Correct Answer:
Product, Promotion, Price & Place
,Do not recommend that clients _____ their properties above what the
area can bear.
Correct Answer:
Price
Applying the principle of ________ to real estate sales, one assumes
that rational buyers will pay no more for one property than they
would for a comparable property.
Correct Answer:
Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value
Correct Answer:
C
AIDA – Desire
Correct Answer:
The buyer beings to picture themselves in the home, enjoying its
amenities. They may even start imagining their furniture & artwork in
the home.
____ are tangible, measurable objectives that you genuinely want to
accomplish. They should be attainable, flexible, measurable & have a
time-frame.
Correct Answer:
Goals
_____ is marketing that uses visual design and color to attract the eye
of potential clients.
,Correct Answer:
Branding
Four types of buyers in a given area
Correct Answer:
(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving
up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should
understand the __________ involved in a sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding
Correct Answer:
B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act
Correct Answer:
D
_________ are defined as expected benefits received as a result of
ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings
, Correct Answer:
B
The most common reason a property fails to sell is __________.
Correct Answer:
Price
Matching human needs with goods or services to meet those needs
is the process of ____________.
Correct Answer:
Marketing
Problem solving is a key personality trait of a successful ________.
Correct Answer:
Agent
Marketing to a specific age group is sometimes called
______________.
Correct Answer:
Generational Selling
An acronym for the psychological steps of a sale is ___________.
Correct Answer:
AIDA
A willingness to change and grow your marketing plan demonstrates
to concept of ____________
Correct Answer:
Adaptation
Gathering data, analyzing it and drawing conclusions based on it
describes ___________.
Correct Answer:
