MKT320 midterm 1 || 100% Valid Solutions.
internationalization correct answers decide to stay home or strengthen global position
EPRG Framework correct answers Ethnocentric, Polycentric, Regiocentric, Geocentric
Ethnocentric correct answers home/domestic market is most important
Polycentric correct answers
Regiocentric correct answers businesses create and implement internationalization strategies for
specific regions
Geocentric correct answers
Global Marketing correct answers firm's commitment to coordinate marketing activities across
national boundaries in order to find/satisfy global customer needs better than competition
Glocalization (think globally, act locally) correct answers development and selling of products
intended for global market, adapted to suit local culture/behavior
Globalization correct answers standardization
Localization correct answers differentiation
Large-Scale Enterprise (LSE) correct answers
Small-Medium Enterprise (SME) correct answers
Primary Data correct answers
Secondary Data correct answers
Types of Risk correct answers Political, Commercial, General
Internal International Triggers correct answers perceptive management, specific internal event,
importing as inward internationalization
External International Triggers correct answers market demand, competing firms, trade
associations, outside experts
Barriers hindering exports correct answers not enough $$ or knowledge, lack of foreign market
connections and export commitment and capital, lack of productive capacity and foreign
channels of distribution
The Uppsala Model (internationalization) correct answers Stage 1: no regular export activities
internationalization correct answers decide to stay home or strengthen global position
EPRG Framework correct answers Ethnocentric, Polycentric, Regiocentric, Geocentric
Ethnocentric correct answers home/domestic market is most important
Polycentric correct answers
Regiocentric correct answers businesses create and implement internationalization strategies for
specific regions
Geocentric correct answers
Global Marketing correct answers firm's commitment to coordinate marketing activities across
national boundaries in order to find/satisfy global customer needs better than competition
Glocalization (think globally, act locally) correct answers development and selling of products
intended for global market, adapted to suit local culture/behavior
Globalization correct answers standardization
Localization correct answers differentiation
Large-Scale Enterprise (LSE) correct answers
Small-Medium Enterprise (SME) correct answers
Primary Data correct answers
Secondary Data correct answers
Types of Risk correct answers Political, Commercial, General
Internal International Triggers correct answers perceptive management, specific internal event,
importing as inward internationalization
External International Triggers correct answers market demand, competing firms, trade
associations, outside experts
Barriers hindering exports correct answers not enough $$ or knowledge, lack of foreign market
connections and export commitment and capital, lack of productive capacity and foreign
channels of distribution
The Uppsala Model (internationalization) correct answers Stage 1: no regular export activities
