LSU POLI 2051 Exam 3 with precise detailed answers
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mass media - ✔✔Technology that allows individuals to communicate efficiently with a
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large group and over distances.
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Where did students get their news according to the student survey? - ✔✔Democrats:
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Newspapers (0) ||
internet (89) ||
Television(8)
Republicans: ||
Newspapers (2) ||
Internet (69) ||
Television (23) ||
Independents: ||
Newspapers (0) ||
Internet (76) ||
Television (19) ||
In political science, we are primarily concerned with __________ because it informs
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us as citizens. - ✔✔information media
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controlled media - ✔✔Candidates control the content of the message.
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, controlled media example - ✔✔Campaign commercials or rallies.
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Types of Advertisements (controlled media) - ✔✔Positive (self praise)
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Negative (attacks/criticism of opponent)
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defenses - ✔✔"That's not true" - not effective
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Attacking back on the same issue is most common and effective.
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Who did political ads start with? - ✔✔Eisenhower in 1952
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They tended to be short and sold candidate-like products.
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first negative ad - ✔✔Daisy girl ad
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Why do candidates attack even though we are generally against negativity? - ✔✔Out
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of fear (there's more attacks in a close race); because they work (tend to be more
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remembered)
What do you do if you're attacked? - ✔✔Counterattack on the same issue (ex. red
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phone ad from 2008). || || ||
What did the bipartisan campaign reform act of 2002 do? - ✔✔Tried to limit negative
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attack advertisements but didn't work
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Other groups stepped up the efforts to provide these attack ads
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uncontrolled media - ✔✔Candidates have less control over the content
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uncontrolled media examples - ✔✔Debates & News coverage || || || || || || ||
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mass media - ✔✔Technology that allows individuals to communicate efficiently with a
|| || || || || || || || || || || ||
large group and over distances.
|| || || ||
Where did students get their news according to the student survey? - ✔✔Democrats:
|| || || || || || || || || || || || ||
Newspapers (0) ||
internet (89) ||
Television(8)
Republicans: ||
Newspapers (2) ||
Internet (69) ||
Television (23) ||
Independents: ||
Newspapers (0) ||
Internet (76) ||
Television (19) ||
In political science, we are primarily concerned with __________ because it informs
|| || || || || || || || || || || ||
us as citizens. - ✔✔information media
|| || || || ||
controlled media - ✔✔Candidates control the content of the message.
|| || || || || || || || ||
, controlled media example - ✔✔Campaign commercials or rallies.
|| || || || || || ||
Types of Advertisements (controlled media) - ✔✔Positive (self praise)
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Negative (attacks/criticism of opponent)
|| || ||
defenses - ✔✔"That's not true" - not effective
|| || || || || || ||
Attacking back on the same issue is most common and effective.
|| || || || || || || || || ||
Who did political ads start with? - ✔✔Eisenhower in 1952
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They tended to be short and sold candidate-like products.
|| || || || || || || ||
first negative ad - ✔✔Daisy girl ad
|| || || || || ||
Why do candidates attack even though we are generally against negativity? - ✔✔Out
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of fear (there's more attacks in a close race); because they work (tend to be more
|| || || || || || || || || || || || || || || ||
remembered)
What do you do if you're attacked? - ✔✔Counterattack on the same issue (ex. red
|| || || || || || || || || || || || || || ||
phone ad from 2008). || || ||
What did the bipartisan campaign reform act of 2002 do? - ✔✔Tried to limit negative
|| || || || || || || || || || || || || || ||
attack advertisements but didn't work
|| || || ||
Other groups stepped up the efforts to provide these attack ads
|| || || || || || || || || ||
uncontrolled media - ✔✔Candidates have less control over the content
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uncontrolled media examples - ✔✔Debates & News coverage || || || || || || ||
