MBA 706 Exam Study Guide 2- Dr. Saleh
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Terms in this set (82)
What is the definition of a mission? Unique purpose that distinguishes the organization
from other companies and defines the boundaries
of its operations
What does a mission do? Proclamation of organizations primary objective
that encapsulates its core values
What should a mission do? Characterize the organization's principles and
priorities and define the broad product, market,
and technologies that are core to the business.
A Mission should define the Product Scope
boundaries of business' ambitions: Market Scope
Geographical Scope
T/F A mission may also encompass TRUE
the organizations strategic intent or
vision?
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Can a mission act as a guide and Yes
lead to the development of hierarchy
of objectives?
What should a mission accurately The: Business,
describe? The: Market it serves
The: organizations capabilities
What can influence an organizations 1. Corporate governance: who SHOULD we serve
mission? /accountability
2. Stakeholders - who DO we serve/ balance of
power
3. Business Ethics - social responsibility /
expectations
4. Cultural Context - Aspects of mission are priority
/ influence of cultural environment
What is a broad mission statement? - Fairly Common, generally refers to all
stakeholders in the business
EX) Scottish Power "highly rated utility-based
company in related markets.. provide excellent
quality.. service to customers.. returns to investors"
What are some pros & cons of a Pros- addresses the problem of too narrow of a
broad mission statement? focus
Cons- Can fail to clearly define core market &
product areas
What is a narrow focus mission Example: Newport News Shipbuilding "we build
statement? good ships"
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What are some pros & cons of a Pros: Very clear description of the organizations
narrow focus mission statement? primary business
Cons: May set unnecessary constraints on the
company's activities
What are characteristics of a 1. Credibility
successful mission statement? 2. Uniqueness
3. Specific capabilities
4. Aspirational
*Also need to define the scope: Product, market,
geographical
What are SMART goals? *Can be Specific
both short & long term Measurable
Aspirational / Achievable
Realistic
Time Scales / Timely
What are characteristics of Acceptability
successful objectives? Flexibility
Comprehensibility
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