STCO 534 ACTUAL TEST PAPER 2026
QUESTIONS WITH SOLUTIONS GRADED A+
● Creative Necessities include ________. Answer: All answers are
correct (motion and demonstration, visuals, coupon distribution)
● Reach, frequency, continuity and impact are:. Answer: NOT where
media communication objectives come into play.
It is one of these:
- more than one answer is correct
-not often weighted very heavily in setting communication objectives
-methods to determine the pressure needed behind the ad message.
-none of the answers are correct.
● Every communication plan must be based off a Big Idea. A Big Idea
drives all the activity of the _____as well as the _____. Answer: NOT
Media decisions/media plan success.
It is one of these:
-media plan/creative execution
, -creative team/management team
-commercial/budget
● The best way to organize media strategies is to match them to the one
of the four overall media objectives: target, geography,
seasonality/timing, and reach/frequency.. Answer: False
● In order to be an effective member of a media planning team, you
must know and understand the language of media tactics and strategies..
Answer: True
● There are costs for producing advertisements. These costs may come
from __________ and similar costs. Answer: All answers are correct
(typesetting, art services, broadcast production, internet development)
● Commercials between programs are known as __________ .. Answer:
Spot Advertising
● Placing newspaper ads nationally is made difficult because of the
variance of the space available.. Answer: True
● Outdoor advertising has the failed to enjoy growth as a result of the
use of digital technology to create new opportunities for consumer reach
and engagement and is still considered old fashioned.. Answer: False
QUESTIONS WITH SOLUTIONS GRADED A+
● Creative Necessities include ________. Answer: All answers are
correct (motion and demonstration, visuals, coupon distribution)
● Reach, frequency, continuity and impact are:. Answer: NOT where
media communication objectives come into play.
It is one of these:
- more than one answer is correct
-not often weighted very heavily in setting communication objectives
-methods to determine the pressure needed behind the ad message.
-none of the answers are correct.
● Every communication plan must be based off a Big Idea. A Big Idea
drives all the activity of the _____as well as the _____. Answer: NOT
Media decisions/media plan success.
It is one of these:
-media plan/creative execution
, -creative team/management team
-commercial/budget
● The best way to organize media strategies is to match them to the one
of the four overall media objectives: target, geography,
seasonality/timing, and reach/frequency.. Answer: False
● In order to be an effective member of a media planning team, you
must know and understand the language of media tactics and strategies..
Answer: True
● There are costs for producing advertisements. These costs may come
from __________ and similar costs. Answer: All answers are correct
(typesetting, art services, broadcast production, internet development)
● Commercials between programs are known as __________ .. Answer:
Spot Advertising
● Placing newspaper ads nationally is made difficult because of the
variance of the space available.. Answer: True
● Outdoor advertising has the failed to enjoy growth as a result of the
use of digital technology to create new opportunities for consumer reach
and engagement and is still considered old fashioned.. Answer: False
