MKT 3401 Exam 1 (LSU-Karam) Questions With Complete
Solutions
___ _____ are the #1 most critical part of Visual delivery
Correct Answers FACIAL EXPRESSIONS
____ Identifying: stir emotions in sports and business. ___
Identification ex: McD's Taco Bell bell, SportsCenter Correct
Answers Color,
Audio
____ products have both a Higher price, and Higher Risk and
lots of time and involvement. Ex. Jewelry store. should be easy
to find. Correct Answers Specialty products
____ products like health and life insurance that you didn't know
you had to have until you had to get it. should also be easy to
find. Correct Answers Unsought
____ warranties. can help you differentiate yourself from
competition. auto, laptops Correct Answers written
______ Labeling components:
- Instructions
- Construction
- Communicate to consumer
- Nutrition*
- *Reduce Cognitive Dissonance Correct Answers
Informational
,*Nutrition - Campbells is losing to Progresso soups bc they took
out sodium and labeled it with emphasis
______ of the 4 P's looks at the categories of the product
because there is a different strategy for each category Correct
Answers Product
___% airtime is spent on players Between Snaps in the huddle
and standing at L.O.S. Correct Answers 60% total field air time
is between snaps
___% of customers who have a bad experience will tell at least
ONE person and embellish the story to make it sound more
sensational. Correct Answers 77%
___% of millionaires are involved in volunteer/community
events Correct Answers 74%
___% of people will change a purchase decision/go somewhere
else just based on the indifference/ex. rudeness of one person.
Correct Answers 63%
"rebate" since ____ Correct Answers 1974
"what makes you BELIEVABLE", What we do to make people
pay attention to us and to influence. Critical. Correct Answers
Credibility
(Motel 6)
, ____: positioned where travelers making a living could stay,
appealed to the frugal travelers (wanted to spend their $ on
something else). Correct Answers Rebranded
(Motel 6)
____: wanted customers to see that nice people also stay there.
Correct Answers Affiliation
(Motel 6)
_____: like insurance co.'s (Flo, Aflac)
- Went and found Tom Baudette for this in Alaska, all they used
was his voice but successful. Correct Answers Personality
(Tom B was their personality)
(Persuasive type Labeling technique) What magic word do we
love when we buy something? Correct Answers MADE IN
USA
* key Technology in transportation: ____. This is __ to
customers. People willing to pay extra to know. Correct
Answers Tracking. VALUABLE
*** (Social): 3 factors that affect Lifestyles Correct Answers 1.
Activities
2. Interests
3. Opinions
**Dealing with integrity with a variety of mediums to create
positivity.** Correct Answers Public Relations promotions
Solutions
___ _____ are the #1 most critical part of Visual delivery
Correct Answers FACIAL EXPRESSIONS
____ Identifying: stir emotions in sports and business. ___
Identification ex: McD's Taco Bell bell, SportsCenter Correct
Answers Color,
Audio
____ products have both a Higher price, and Higher Risk and
lots of time and involvement. Ex. Jewelry store. should be easy
to find. Correct Answers Specialty products
____ products like health and life insurance that you didn't know
you had to have until you had to get it. should also be easy to
find. Correct Answers Unsought
____ warranties. can help you differentiate yourself from
competition. auto, laptops Correct Answers written
______ Labeling components:
- Instructions
- Construction
- Communicate to consumer
- Nutrition*
- *Reduce Cognitive Dissonance Correct Answers
Informational
,*Nutrition - Campbells is losing to Progresso soups bc they took
out sodium and labeled it with emphasis
______ of the 4 P's looks at the categories of the product
because there is a different strategy for each category Correct
Answers Product
___% airtime is spent on players Between Snaps in the huddle
and standing at L.O.S. Correct Answers 60% total field air time
is between snaps
___% of customers who have a bad experience will tell at least
ONE person and embellish the story to make it sound more
sensational. Correct Answers 77%
___% of millionaires are involved in volunteer/community
events Correct Answers 74%
___% of people will change a purchase decision/go somewhere
else just based on the indifference/ex. rudeness of one person.
Correct Answers 63%
"rebate" since ____ Correct Answers 1974
"what makes you BELIEVABLE", What we do to make people
pay attention to us and to influence. Critical. Correct Answers
Credibility
(Motel 6)
, ____: positioned where travelers making a living could stay,
appealed to the frugal travelers (wanted to spend their $ on
something else). Correct Answers Rebranded
(Motel 6)
____: wanted customers to see that nice people also stay there.
Correct Answers Affiliation
(Motel 6)
_____: like insurance co.'s (Flo, Aflac)
- Went and found Tom Baudette for this in Alaska, all they used
was his voice but successful. Correct Answers Personality
(Tom B was their personality)
(Persuasive type Labeling technique) What magic word do we
love when we buy something? Correct Answers MADE IN
USA
* key Technology in transportation: ____. This is __ to
customers. People willing to pay extra to know. Correct
Answers Tracking. VALUABLE
*** (Social): 3 factors that affect Lifestyles Correct Answers 1.
Activities
2. Interests
3. Opinions
**Dealing with integrity with a variety of mediums to create
positivity.** Correct Answers Public Relations promotions
