Marketing SAE evaluation Exam with
Revised Questions and Correct Answers
Evaluated 100%!!!!
Four reasons why a house does NOT sell
Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA)
Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process
Counseling- Assist buyer in acquiring and interpreting information about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property & assist in planning negotiating
strategy. Advise them about financing options.
Managing the Transaction- Guide the buyers through the complicated paperwork of a real estate
transaction & help ensure the closing stays on time.
Four P's of marketing
Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the area can bear.
Price
Applying the principle of ________ to real estate sales, one assumes that rational buyers will pay no
more for one property than they would for a comparable property.
Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value
C
AIDA - Desire
1
, The buyer beings to picture themselves in the home, enjoying its amenities. They may even start
imagining their furniture & artwork in the home.
____ are tangible, measurable objectives that you genuinely want to accomplish. They should be
attainable, flexible, measurable & have a time-frame.
Goals
_____ is marketing that uses visual design and color to attract the eye of potential clients.
Branding
Four types of buyers in a given area
(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should understand the __________ involved in a
sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding
B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act
D
_________ are defined as expected benefits received as a result of ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings
2
Revised Questions and Correct Answers
Evaluated 100%!!!!
Four reasons why a house does NOT sell
Condition, Location, Marketing Plan, Price
Four psychological steps of a sale (AIDA)
Attention, Interest, Desire, Action
Three ways sales agents add value to the buying process
Counseling- Assist buyer in acquiring and interpreting information about the property and its condition.
Negotiating- Help buyer arrive at a realistic offer for the property & assist in planning negotiating
strategy. Advise them about financing options.
Managing the Transaction- Guide the buyers through the complicated paperwork of a real estate
transaction & help ensure the closing stays on time.
Four P's of marketing
Product, Promotion, Price & Place
Do not recommend that clients _____ their properties above what the area can bear.
Price
Applying the principle of ________ to real estate sales, one assumes that rational buyers will pay no
more for one property than they would for a comparable property.
Substitution
Which of the following is the best definition of marketing?
a. Qualifying a buyer by a licensed loan officer
b. Giving confidence to a seller
c. Matching human needs with goods or services
d. Comparing properties for current market value
C
AIDA - Desire
1
, The buyer beings to picture themselves in the home, enjoying its amenities. They may even start
imagining their furniture & artwork in the home.
____ are tangible, measurable objectives that you genuinely want to accomplish. They should be
attainable, flexible, measurable & have a time-frame.
Goals
_____ is marketing that uses visual design and color to attract the eye of potential clients.
Branding
Four types of buyers in a given area
(1) first time home buyers
(2) Buyers who are changing homes in a particular area or "moving up"
(3) Investors
(4) Relocators
To be an effective problem solver, a real estate agent should understand the __________ involved in a
sale.
A. Amenities
B. Psychological Steps
C. Physiological Steps
D. Branding
B
In which emotional phase is the buyer ready to buy?
A. Attention
B. Interest
C. Desire
D. Act
D
_________ are defined as expected benefits received as a result of ownership.
A. Goals
B. Amenities
C. Objectives
D. Listings
2
