SI CHEN EXAM 1 MBA 706 ACTUAL EXAM PAPER 2026 QUESTIONS WITH ANSWERS GRADED A+

SI CHEN EXAM 1 MBA 706 ACTUAL EXAM
PAPER 2026 QUESTIONS WITH ANSWERS
GRADED A+

⩥ What is the AMA definition of marketing?. Answer: Marketing is the
activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.


⩥ What is Professor Philip Kotler definition of marketing?. Answer:
Marketing is:
To create, to communicate, and to deliver value to a target market at a
profit


⩥ CCDVTP Stands for. Answer: This is Professors Philip Kotler
definition of marketing
which stands for
Create, Communicate, and Deliver Value to a target market at a Profit


Create Value = product management
Communicate Value = Brand Management
Deliver Value = Customer Management

, ⩥ What is the traditionally Marketing Mix? (ORDER IS IMPOTANT ).
Answer: The 4Ps, with product being first and the most important
- Product
- Price
- Place
- Promotion


⩥ a set of marketing tools that the firm uses to pursue its marketing
objectives in the target. Answer: Marketing mix


⩥ If we were to do a mix-and-match of the 4Ps with the 4 verbs from the
AMA definition we would get:. Answer: Product -->Create
Price --> Exchange
Place --> Deliver
Promotion -->Communicate


⩥ _______ are the tools that firms can use/manipulate to achieve their
goals and are the foundation of the marketing framework. Answer:
traditional 4ps


⩥ list some examples of additional 4ps. Answer: personnel, personality
of a store/brand
people--> employees
physical evidence --> inside the store