CPCA - Customer & Professional Category Analyst
(Retail/CPG Focus)
Category Management Fundamentals - Role of category
captain, assortment strategy, SKU rationalization
Pricing Strategy - EDLP vs High-Low, promotional
planning, price elasticity basics
Retail Channels - Grocery, Mass, Club, Drug, C-store,
Omnichannel behavior
Shopper Behavior & Insights - Quality, value, convenience
,drivers; shopper segmentation & clustering
Consumer Demographics Trends - Trade-down behavior,
income shifts, channel switching
Data Analysis Tools - Excel charting, data refresh,
dashboards, data visualization basics
Retail Economics - Impact of inflation and downturns on
buying patterns
Assortment Strategy - Limited assortment vs broad
assortment models
Sales & Performance Metrics - Volume, share, distribution,
velocity, margins
Promotions & Trade Spend - Promotional effectiveness, lift
analysis
Merchandising & Shelf Strategy - Shelf plans, space
,allocation, planograms
Business Communication - Presenting data insights using
Excel & PowerPoint
Which of the following data sources is the least useful
when completing product assortment analysis?
warehouse shipment data
, Which of the following best describes the purpose of a
"market basket analysis"
which of the following measures in panel data affect sales
volume for a category?
# of buyers and $/purchase
HH penetration and volume per buyer
HH penetration and buying rate