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A.) All of these answers are correct
Excel and PowerPoint offer similar charting functionality. Why would it be beneficial to use
an Excel Chart?
A.) All of these answers are correct
B.) You are looking at a series of data and want to quickly see it represented on a chart
C.) You are creating a chart from data you refresh on a frequent basis; having this chart in
Excel allows you to just update the data series and the chart will update automatically
D.) You want to display your data range and chart on one easy page
False
True or False? Retail channels like Grocery and Mass are not affected in difficult economic
times because consumers still buy the same products.
,C.) EDLP
Which of the following pricing strategies is Walmart's primary go to market approach?
A.) High-low
B.) Hybrid pricing
C.) EDLP
D.) Promotional
D.) 5 channels
Shoppers today often shop in how many different channels in an average month (example of
channels include c-store, grocery, hypermarket, supercenter, drug, mass, club, etc.)?
A.) 1 supercenter channel
B.) 2-3 channels
C.) 10 channels
D.) 5 channels
,C.) Low prices on certain items are important to some upscale families
Dollar stores have begun to appeal to high income families in the United States and Canada.
Why is this happening?
A.) Upscale families enjoy the large variety and selection offered by dollar stores
B.) Upscale families will pay higher prices for their favorite items in this channel
C.) Low prices on certain items are important to some upscale families
A.) Shopper clustering is increasingly important
Which of the following is an effect that changing consumer demographics are having on
retailers?
A.) Shopper clustering is increasingly important
B.) None of these answers are correct
C.) Category captains are most important
D.) Shopper marketing is increasing in popularity
E.) Shelf plans are expanding
, D.) Limited assortment, high/low pricing, online service, smaller staff
A retail store chain has a strategy of carrying a "limited assortment". Which of the following
tactics would best match with this strategy?
A.) Limited SKU counts, low prices, limited service, small store footprint
B.) Great selection, low prices, 24-hour service, small parking lot
C.) Limited SKU counts, high/low pricing, product sampling, small store footprint
D.) Limited assortment, high/low pricing, online service, smaller staff
C.) Quality, value and convenience
Which of the following best describes a Shopper's primary concerns driving purchase
decisions?
A.) Value, product ratings and time of day
B.) Quality, flavors and social media ads
C.) Quality, value and convenience
D.) Time of day, social media recommendations and magazine ads
A.) All of these answers are correct
Excel and PowerPoint offer similar charting functionality. Why would it be beneficial to use
an Excel Chart?
A.) All of these answers are correct
B.) You are looking at a series of data and want to quickly see it represented on a chart
C.) You are creating a chart from data you refresh on a frequent basis; having this chart in
Excel allows you to just update the data series and the chart will update automatically
D.) You want to display your data range and chart on one easy page
False
True or False? Retail channels like Grocery and Mass are not affected in difficult economic
times because consumers still buy the same products.
,C.) EDLP
Which of the following pricing strategies is Walmart's primary go to market approach?
A.) High-low
B.) Hybrid pricing
C.) EDLP
D.) Promotional
D.) 5 channels
Shoppers today often shop in how many different channels in an average month (example of
channels include c-store, grocery, hypermarket, supercenter, drug, mass, club, etc.)?
A.) 1 supercenter channel
B.) 2-3 channels
C.) 10 channels
D.) 5 channels
,C.) Low prices on certain items are important to some upscale families
Dollar stores have begun to appeal to high income families in the United States and Canada.
Why is this happening?
A.) Upscale families enjoy the large variety and selection offered by dollar stores
B.) Upscale families will pay higher prices for their favorite items in this channel
C.) Low prices on certain items are important to some upscale families
A.) Shopper clustering is increasingly important
Which of the following is an effect that changing consumer demographics are having on
retailers?
A.) Shopper clustering is increasingly important
B.) None of these answers are correct
C.) Category captains are most important
D.) Shopper marketing is increasing in popularity
E.) Shelf plans are expanding
, D.) Limited assortment, high/low pricing, online service, smaller staff
A retail store chain has a strategy of carrying a "limited assortment". Which of the following
tactics would best match with this strategy?
A.) Limited SKU counts, low prices, limited service, small store footprint
B.) Great selection, low prices, 24-hour service, small parking lot
C.) Limited SKU counts, high/low pricing, product sampling, small store footprint
D.) Limited assortment, high/low pricing, online service, smaller staff
C.) Quality, value and convenience
Which of the following best describes a Shopper's primary concerns driving purchase
decisions?
A.) Value, product ratings and time of day
B.) Quality, flavors and social media ads
C.) Quality, value and convenience
D.) Time of day, social media recommendations and magazine ads
