SALESFORCE CERTIFIED PARDOT
CONSULTANT EXAM PRACTICE
QUESTIONS AND ANSWERS WITH
CORRECT SOLUTIONS GRADED A+
If you want to use a Pardot Form to perform repeated manual registration on behalf of
prospects (e.g. signing many people up on the same computer at a tradeshow booth, or
having one person manually enter many prospects via a form). - CORRECT ANSWES
-- When should you use Kiosk Mode for forms?
To always show the form when someone returns to the page... even if he or she returns
soon after they first submit the form. - CORRECT ANSWES -- Why should you set a
form to Always Display?
No — you can only have one CRM connector at a time in Pardot. If you have an existing
CRM connector, you'll need to delete it before you can add a different connector. -
CORRECT ANSWES -- Can you tie multiple Salesforce accounts to one Pardot
account?
Custom Roles allow you to provide specific abilities to a user or users. - CORRECT
ANSWES -- What are custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or
functionality - CORRECT ANSWES -- What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - CORRECT ANSWES -- What are 2 ways to define a
user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - CORRECT ANSWES -- what are user
role security limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms
that you host and Pardot-hosted campaign elements such as landing pages and search
results. The Alias is also used for any individually tracked links sent out in emails to your
prospects. - CORRECT ANSWES -- What is a CNAME?
, An Express Export includes all default prospect fields, scores and grades but does not
include custom fields. - CORRECT ANSWES -- What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. -
CORRECT ANSWES -- What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail server but is
returned to the sender because the recipient's mailbox is full or the mail server is
temporarily unavailable. A soft bounce message may be deliverable at another time or
may be forwarded manually by the network administrator in charge of redirecting mail
on the recipient's domain. - CORRECT ANSWES -- What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the
address is invalid. A hard bounce might occur because the domain name doesn't exist
or because the recipient is unknown. Some mail servers may hard bounce an email
address if the message received is suspected as spam. - CORRECT ANSWES -- What
is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce
rate. - CORRECT ANSWES -- What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why
the email was not delivered. - CORRECT ANSWES -- What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% -
CORRECT ANSWES -- Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an
email address. - CORRECT ANSWES -- What is a visitor?
Through a form or form handler. - CORRECT ANSWES -- How are visitors converted to
prospects?
Form handlers allow you to use your own form but post the data to Pardot - CORRECT
ANSWES -- What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site
(for example, a link your Twitter page, a banner ad on a third party site, etc.). -
CORRECT ANSWES -- What is a custom redirect?
- banner ads
- social sharing
- links to files that you don't host - CORRECT ANSWES -- When should you use custom
redirects?
CONSULTANT EXAM PRACTICE
QUESTIONS AND ANSWERS WITH
CORRECT SOLUTIONS GRADED A+
If you want to use a Pardot Form to perform repeated manual registration on behalf of
prospects (e.g. signing many people up on the same computer at a tradeshow booth, or
having one person manually enter many prospects via a form). - CORRECT ANSWES
-- When should you use Kiosk Mode for forms?
To always show the form when someone returns to the page... even if he or she returns
soon after they first submit the form. - CORRECT ANSWES -- Why should you set a
form to Always Display?
No — you can only have one CRM connector at a time in Pardot. If you have an existing
CRM connector, you'll need to delete it before you can add a different connector. -
CORRECT ANSWES -- Can you tie multiple Salesforce accounts to one Pardot
account?
Custom Roles allow you to provide specific abilities to a user or users. - CORRECT
ANSWES -- What are custom roles?
creating, viewing/editing, deleting, and reporting of a specific Pardot feature or
functionality - CORRECT ANSWES -- What are the main abilities of custom roles?
1. During the import process
2. Directly from the user record - CORRECT ANSWES -- What are 2 ways to define a
user's role?
Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - CORRECT ANSWES -- what are user
role security limits?
A CNAME gives visitors a seamless transition when traveling between pages and forms
that you host and Pardot-hosted campaign elements such as landing pages and search
results. The Alias is also used for any individually tracked links sent out in emails to your
prospects. - CORRECT ANSWES -- What is a CNAME?
, An Express Export includes all default prospect fields, scores and grades but does not
include custom fields. - CORRECT ANSWES -- What is an express export?
Full Exports include all default prospect fields, scores, grades, and custom fields. -
CORRECT ANSWES -- What is a full export?
A Soft Bounce is an email that is recognized by the recipient's mail server but is
returned to the sender because the recipient's mailbox is full or the mail server is
temporarily unavailable. A soft bounce message may be deliverable at another time or
may be forwarded manually by the network administrator in charge of redirecting mail
on the recipient's domain. - CORRECT ANSWES -- What is a soft bounce?
A Hard Bounce is an email that permanently bounced back to the sender because the
address is invalid. A hard bounce might occur because the domain name doesn't exist
or because the recipient is unknown. Some mail servers may hard bounce an email
address if the message received is suspected as spam. - CORRECT ANSWES -- What
is a hard bounce?
In business-to-business marketing, anything below 10% is considered a good bounce
rate. - CORRECT ANSWES -- What is a good bounce rate?
A bounce message (or code) is a reply from the receiving mail server describing why
the email was not delivered. - CORRECT ANSWES -- What do bounce codes mean?
anything starting with http://, https:// or a variable tag like %%unsubscribe%% -
CORRECT ANSWES -- Which links get tracked in a Pardot email?
A person that has been tracked using the Pardot tracking code but does not have an
email address. - CORRECT ANSWES -- What is a visitor?
Through a form or form handler. - CORRECT ANSWES -- How are visitors converted to
prospects?
Form handlers allow you to use your own form but post the data to Pardot - CORRECT
ANSWES -- What are form handlers?
Pardot's custom redirects allow you to track any link on your website or a third party site
(for example, a link your Twitter page, a banner ad on a third party site, etc.). -
CORRECT ANSWES -- What is a custom redirect?
- banner ads
- social sharing
- links to files that you don't host - CORRECT ANSWES -- When should you use custom
redirects?
