English portfolio
Product
Farmer’s cheese.
Target audience
People who have high purchasing power and are health-conscious.
1. Product description
Welcome to the agricultural side of cheese, Farmer’s Cheese. This cheese is a testament
to the art of dairy craftsmanship. Farmer’s Cheese is crafted from fresh milk. This velvety
milk offers a distinctive, mild flavor.
Boosting Muscle Growth and Metabolism: Farmer cheese packs a powerful punch with 13
grams of protein in every 1/2 cup serving. This makes it an exceptional source of this
crucial macronutrient, according to Leslie Langevin, RD, co-author of The Anti-
Inflammatory Kitchen Cookbook and co-owner of Whole Health Nutrition (LiveStrong,
2022).
Rich in Essential Nutrients: Farmer's cheese is a powerhouse of nutrients including
calcium, protein, phosphorus, and B-complex vitamins. One slice alone provides 18% of
your daily recommended calcium intake, significantly contributing to bone health and a
deterrent against osteoporosis (Chefd.com, 2023).
2. A description of the target audience
Cheese is a favored dairy choice for those with discerning tastes and a penchant for
wellness. Its diverse flavors, robust nutrients, and culinary adaptability make it a staple
for individuals with both purchasing power and health-conscious inclinations. Market
segments span families, millennials, and baby boomers, each finding their unique
connection with this versatile dairy delight. Health-conscious, affluent consumers
gravitate towards tailored options such as low-fat or organic cheeses, often opting for pre-
sliced or shredded varieties for added convenience. Cheese, a widely consumed dairy
product, appeals primarily to health-conscious individuals with substantial purchasing
power (Indexbox, sd).
Ethos
Ethos is applied through persuasive speaking. I have a substantial knowledge of farmer's
cheese and have effectively demonstrated this in the pitch from beginning to end.
Research from the University of Utrecht has revealed that raw milk may offer protection
against the onset of allergies such as asthma and food intolerances, thanks to the
presence of bioactive whey proteins. Given that farmhouse cheese is also crafted from
raw milk, it suggests that farmhouse cheese could similarly provide a safeguard against
allergies like asthma and food intolerances (Rauwe melk verkopen een goed plan, 2021).
Pathos
I applied pathos by speaking with emotion and making it persuasive for the 'listener'. In
addition, powerful words were spoken, and I have my own farmer's cheese to offer.
Logos
Facts were presented about the presence of calcium, protein, phosphorus, and B-complex
vitamins. There are more facts about meeting 18% of your recommended daily calcium
intake with one slice of farmer’s cheese. It also contributes the fact to promoting bone
health and strengthening your defense against osteoporosis.
Pitch
Dear ladies and gentlemen,
My name is Vera and I am going to introduce you to Farmer's Cheese: Elevate Your Dairy
Experience!
Product
Farmer’s cheese.
Target audience
People who have high purchasing power and are health-conscious.
1. Product description
Welcome to the agricultural side of cheese, Farmer’s Cheese. This cheese is a testament
to the art of dairy craftsmanship. Farmer’s Cheese is crafted from fresh milk. This velvety
milk offers a distinctive, mild flavor.
Boosting Muscle Growth and Metabolism: Farmer cheese packs a powerful punch with 13
grams of protein in every 1/2 cup serving. This makes it an exceptional source of this
crucial macronutrient, according to Leslie Langevin, RD, co-author of The Anti-
Inflammatory Kitchen Cookbook and co-owner of Whole Health Nutrition (LiveStrong,
2022).
Rich in Essential Nutrients: Farmer's cheese is a powerhouse of nutrients including
calcium, protein, phosphorus, and B-complex vitamins. One slice alone provides 18% of
your daily recommended calcium intake, significantly contributing to bone health and a
deterrent against osteoporosis (Chefd.com, 2023).
2. A description of the target audience
Cheese is a favored dairy choice for those with discerning tastes and a penchant for
wellness. Its diverse flavors, robust nutrients, and culinary adaptability make it a staple
for individuals with both purchasing power and health-conscious inclinations. Market
segments span families, millennials, and baby boomers, each finding their unique
connection with this versatile dairy delight. Health-conscious, affluent consumers
gravitate towards tailored options such as low-fat or organic cheeses, often opting for pre-
sliced or shredded varieties for added convenience. Cheese, a widely consumed dairy
product, appeals primarily to health-conscious individuals with substantial purchasing
power (Indexbox, sd).
Ethos
Ethos is applied through persuasive speaking. I have a substantial knowledge of farmer's
cheese and have effectively demonstrated this in the pitch from beginning to end.
Research from the University of Utrecht has revealed that raw milk may offer protection
against the onset of allergies such as asthma and food intolerances, thanks to the
presence of bioactive whey proteins. Given that farmhouse cheese is also crafted from
raw milk, it suggests that farmhouse cheese could similarly provide a safeguard against
allergies like asthma and food intolerances (Rauwe melk verkopen een goed plan, 2021).
Pathos
I applied pathos by speaking with emotion and making it persuasive for the 'listener'. In
addition, powerful words were spoken, and I have my own farmer's cheese to offer.
Logos
Facts were presented about the presence of calcium, protein, phosphorus, and B-complex
vitamins. There are more facts about meeting 18% of your recommended daily calcium
intake with one slice of farmer’s cheese. It also contributes the fact to promoting bone
health and strengthening your defense against osteoporosis.
Pitch
Dear ladies and gentlemen,
My name is Vera and I am going to introduce you to Farmer's Cheese: Elevate Your Dairy
Experience!
