CORRECT DETAILED ANSWERS ALREADY GRADED A+
What factors cause high land price? - CORRECT ANSWER-- Price reflects
the land's potential to produce high-quality fruit
- Scarcity of land: prestigious regions; small GIs
What works are involved in establishing irrigation system? - CORRECT
ANSWER-- Drilling boreholes
- Building reservoirs
- Laying pipes to bring water to vineyard
- Installing pumps to bring up underground water
- System of delivering water to vines
What major machinery and equipment need to be purchased for the vineyard? -
CORRECT ANSWER-- Tractors
- Spraying equipment
- Harvesting machines
= Garages or sheds to store machinery
,Describe what happens when relative supply and demand change - CORRECT
ANSWER-- When supply exceeds demand: price falls, consumer have greater
choice of cheaper alternatives. Producers lower price to remain competitive. Fall
in prices lead to increased demand in the long run
- When demand exceeds supply: price increase, consumers willing to pay higher
for some wines; others simply switch to another wine or a different alcoholic
drink
The general factors affecting demand for wine - CORRECT ANSWER--
Social
- Economic
- Legislative
- Political
List major social factors affecting demand for wine - CORRECT ANSWER--
Change in consumption habits
- Change in consumer preferences
- Change in reputation
,- Change in spending patterns
Describe how global wine consumption habits have changed since 2001 -
CORRECT ANSWER-- Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on non-
essential products
- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 - CORRECT
ANSWER-- USA
- France
- Italy
- Germany
- China
Explain the increasing wine consumption in USA in the last 20-30 yr -
CORRECT ANSWER-- Increasing globalization of the food and drinks
industry
- Consumers more able and willing to embrace new tastes
, - Increases and improvement in wine production in the domestic market
Explain the increasing wine consumption in China - CORRECT ANSWER--
Growing middle class showing wealth and status - move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in traditional wine-drinking
countries - CORRECT ANSWER-- Younger people drinking less wine: old
fashioned; less time in bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less lunchtime drinking
- Reduced availability of cheap wine: reduce over-production, some consumers
switch to cheaper alcoholic drinks
List a few major changes in consumer preferences in recent years - CORRECT
ANSWER-- Rose and Prosecco become popular
- Increased demand for lower-alcohol wines
- Medium-sweet German wines and fortified wines going out of fashion