B2B - Answers Business that sells products or provides services to other businesses
B2C - Answers Business that sells products or provides services to end-user consumers
C2C - Answers Consumer to consumer transactions
Digital Marketing - Answers Refers to all online advertising of goods and services
E-Commerce - Answers Is the buying and selling of goods and services, over the internet
Geo-targeting - Answers A method of detecting a website visitor's location to serve location-based
content or advertisements
Keyword - Answers Advertisements targeted based on a user's query, search
Mobile Commerce - Answers Any commercial transactions that take place via apps or mobile sites
Omni Channel - Answers Is an approach to sales, marketing and customer support that seeks to
provide customers with a seamless and unified brand experience, regardless of which channel they
use
Search engine (SEO) - Answers A program that indexes websites, then attempts to match relevant
websites to a users search requests
Third Party Logistics (3PL) - Answers Outsourcing distribution, warehousing, and fulfillment to an
external company
Attribute - Answers Characteristic, describing an entity
Big Data - Answers Refers to large and diverse sets of data that grow at ever increasing rates of speed.
A field of study to systematically extract and analyze data sets that are too large or complex to be
dealt with by traditional software.
Cardinality - Answers Describes one of the type of relationship: one to one, one to many, many to
many
Data Management - Answers A set of processes established by a company for data that includes
acquiring, validating, storing, protecting, and processing. Needed to ensure data is accessible, reliable,
and timely.
Entity - Answers A single thing, person, place, or object.
Field - Answers Represents each category of data contained in a record
Master Data Management (MDM) - Answers The process used to manage, centralize, organize,
categorize, localize, synchronize, and share data according to the enterprise's policies and / or
strategies. When properly done, it streamlines data sharing among personnel, departments, and
systems.
Entity Relationship Diagram - Answers A type of flowchart that illustrates how people, objects, or
concepts relate to each other within a process or system.
Database Management System (DBMS) - Answers A software system that is used to create and
manage databases. They provide users and programmers with a systematic way to create, retrieve,
update and manage data.
Record - Answers Group of related items
Relationship Databases - Answers Software designed to model data in tables. In a relational database,
each row in the table is a record with a unique ID called the primary key. The columns of the table
hold attributes of the data. Designed to handle vast amounts of data by enterprise applications
Object Oriented Databases - Answers The data is represented and stored in the form of objects.
Commonly used in applications that require high performance and calculations. They are designed to
handle videos, music, 3D modeling, engineering, drawings, and images.
Table - Answers A collection of related data consisting of columns and rows