MGT 6311 - FINAL EXAM QUESTIONS AND ANSWERS
Youtube Stats - Answers -- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - Answers -- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - Answers ->4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - Answers -A video is considered a view on Facebook if it runs for at least
3 seconds
Impact on Video on email - Answers -Including video in email increase consumer
engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Answers -Video has a roughly 100% increase in
conversion rates
Online Video Stats - Answers -- online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
,Business goals for using online video - Answers -- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - Answers -- 2/3 consumers prefer watching explainer
videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - Answers -- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Answers -Onsite videos are a use of videos on an organizations website
Online Video - Answers -Online videos are videos residing on a third-party site such as
YouTube
Benefits of Onsite Video - Answers -- Make Website Stickier: makes customers spend
more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more
engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
, Onsite Video Best Practices - Answers -- Providing Control: make it easy for users to
control the video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components - Answers -- Keyword
Relevance: we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in
search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand
what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can
create a channel that's specific to our business or organizationThis is where we want to
house our videos
- Encourage Likes and Sharing: This might be done within the video itself, and we can
also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
VSEO - Consumer Driven Components - Answers -- Rating: Viewers of videos can rate
a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has
been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy and drive more
views. Shares have also been shown to have a strong tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate level of correlation
between subscriber size and rankings
Youtube Stats - Answers -- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - Answers -- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - Answers ->4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views - Answers -A video is considered a view on Facebook if it runs for at least
3 seconds
Impact on Video on email - Answers -Including video in email increase consumer
engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Answers -Video has a roughly 100% increase in
conversion rates
Online Video Stats - Answers -- online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
,Business goals for using online video - Answers -- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors - Answers -- 2/3 consumers prefer watching explainer
videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - Answers -- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Answers -Onsite videos are a use of videos on an organizations website
Online Video - Answers -Online videos are videos residing on a third-party site such as
YouTube
Benefits of Onsite Video - Answers -- Make Website Stickier: makes customers spend
more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more
engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
, Onsite Video Best Practices - Answers -- Providing Control: make it easy for users to
control the video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components - Answers -- Keyword
Relevance: we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in
search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand
what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can
create a channel that's specific to our business or organizationThis is where we want to
house our videos
- Encourage Likes and Sharing: This might be done within the video itself, and we can
also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
VSEO - Consumer Driven Components - Answers -- Rating: Viewers of videos can rate
a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has
been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy and drive more
views. Shares have also been shown to have a strong tie to first page rankings
- Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate level of correlation
between subscriber size and rankings
