behavior
Presented by
FIZZA KHALIL
BS.PSYCHOLOGY 6TH SEMESTER
, Introduction
• Culture plays an important role in everyone, in every society, and in every nation.
A person’s behavior influences his place in society. Any person belongs with a
particular culture, thus, culture is universal.
• Culture shapes what we do and forms our personalities. The world includes
different and varied cultures. There are ethnic groups in the Brazilian rainforest
who consider aggression as natural in human beings. The Semai people of
Malaysia, however, live in peace and cooperation. People in the United States
praise achievements, individuality, and hard work, people in Japan stress group-
orientation, and tradition.
• Human behavior pertains to the actions, ideas, feelings and sentiments that have
a symbolic form. A symbol is a thing, an action, a sound, a color whose meaning is
determined by those who use it (White, 1947). Humans give symbols meanings,
thus creating their particular culture.
• Human behavior is a central aspect of culture because of this. Behavior defines
culture and culture, in turn defines behavior.