WSU COM 225 MIDTERM VERIFIED ACCURATE
STUDY GUIDE
News and its Characteristics - Answers -packaged info about current events
communicated to audiences through journalism systems
news media - Answers -media providing the public with new information about subjects
of public interest
mass media - Answers -Forms of communication, such as newspapers and radio, that
reach millions of people.
broadcast media - Answers -Television and radio, as compared with print media.
Broadcast network - Answers -A corporation that provides live or recorded content over
a group of radio stations or television stations.
Pseudoevent - Answers -promotional TV that looks lie sport content to get audience
hyped up EX. Evel Knevel
Advertising in the 1920s - Answers -rise in advertising, new techniques and loud
slogans used
Commercialization of sports - Answers -Money rather than athletic excellence came to
dominate sports, winning at any cost
Encoding - Answers -mediate the event providing consumers with just a representation
EX. Highlights
Decoding - Answers -consumer interprets a media representation, applying own filters
Polysemic representations - Answers -Can be interpreted in multiple ways depending
on the consumer's identity, culture, and viewpoint
Rhetorical Analysis - Answers -used by researchers to examine texts or public
speeches as they occur in society with the aim of interpreting textual meaning
narrative arc - Answers -the shape that a story takes as it moves from its beginning to
its end
brand - Answers -a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
, content marketing - Answers -creating, inspiring, and sharing brand messages and
conversations with and among consumers across a fluid mix of paid, owned, earned,
and shared channels
agenda setting - Answers -media determines WHAT readers will think about, news
media influence important topics, if something is covered more often (opinion leaders)
making you think its important Ex. Ebola Virus
Framing - Answers -media determines HOW readers will view issue to get the most
support or attention
Priming - Answers -media images will resonate in mind and stimulate related thoughts
EX. cartoon character play a trick that inflicts pain or injury on another character, without
permanent consequences, it could make that person more likely to repeat the violent
action in real life.
Brand journalism - Answers -form of content marketing that combines brand
management with journalistic or cinematic storytelling to deliver content directly to
consumer
Disintermediation - Answers -- brands communicate directly with the public with no
media filter EX. Twitter media seeks out diametrically opposed viewpoints in response
partial mediation - Answers -The effect of X on Y is partially mediated by Z
Newsreels - Answers -new way to package sports through selective editing of visual
content, added audio, graphics& text for dramatic effect
broadcast rights - Answers -rights which a broadcasting organization negotiates with a
commercial concern - such as a sports governing body or film distributor - in order to
show that company's products on television or radio, either live, delayed or highlights.
Agricultural age and sports - Answers -?
Industrialization and sports - Answers -Increased manufacturing, transportation, and
communication. Allowed for weekend enjoyment of sports. Drove workers to urban
areas where sporting teams and fan bases developed
Cultural Hegemony - Answers -dominate culture maintains that position by population
with educations, mass media, advertising, & gov. ideals EX. If North America has the
best basketball team, they must be the best in gov.
stickball - Answers -the most popular sport among Mississippi Indians; the object was
to move a small ball downfield in a cup attached to a stick and throw the ball through
uprights
STUDY GUIDE
News and its Characteristics - Answers -packaged info about current events
communicated to audiences through journalism systems
news media - Answers -media providing the public with new information about subjects
of public interest
mass media - Answers -Forms of communication, such as newspapers and radio, that
reach millions of people.
broadcast media - Answers -Television and radio, as compared with print media.
Broadcast network - Answers -A corporation that provides live or recorded content over
a group of radio stations or television stations.
Pseudoevent - Answers -promotional TV that looks lie sport content to get audience
hyped up EX. Evel Knevel
Advertising in the 1920s - Answers -rise in advertising, new techniques and loud
slogans used
Commercialization of sports - Answers -Money rather than athletic excellence came to
dominate sports, winning at any cost
Encoding - Answers -mediate the event providing consumers with just a representation
EX. Highlights
Decoding - Answers -consumer interprets a media representation, applying own filters
Polysemic representations - Answers -Can be interpreted in multiple ways depending
on the consumer's identity, culture, and viewpoint
Rhetorical Analysis - Answers -used by researchers to examine texts or public
speeches as they occur in society with the aim of interpreting textual meaning
narrative arc - Answers -the shape that a story takes as it moves from its beginning to
its end
brand - Answers -a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
, content marketing - Answers -creating, inspiring, and sharing brand messages and
conversations with and among consumers across a fluid mix of paid, owned, earned,
and shared channels
agenda setting - Answers -media determines WHAT readers will think about, news
media influence important topics, if something is covered more often (opinion leaders)
making you think its important Ex. Ebola Virus
Framing - Answers -media determines HOW readers will view issue to get the most
support or attention
Priming - Answers -media images will resonate in mind and stimulate related thoughts
EX. cartoon character play a trick that inflicts pain or injury on another character, without
permanent consequences, it could make that person more likely to repeat the violent
action in real life.
Brand journalism - Answers -form of content marketing that combines brand
management with journalistic or cinematic storytelling to deliver content directly to
consumer
Disintermediation - Answers -- brands communicate directly with the public with no
media filter EX. Twitter media seeks out diametrically opposed viewpoints in response
partial mediation - Answers -The effect of X on Y is partially mediated by Z
Newsreels - Answers -new way to package sports through selective editing of visual
content, added audio, graphics& text for dramatic effect
broadcast rights - Answers -rights which a broadcasting organization negotiates with a
commercial concern - such as a sports governing body or film distributor - in order to
show that company's products on television or radio, either live, delayed or highlights.
Agricultural age and sports - Answers -?
Industrialization and sports - Answers -Increased manufacturing, transportation, and
communication. Allowed for weekend enjoyment of sports. Drove workers to urban
areas where sporting teams and fan bases developed
Cultural Hegemony - Answers -dominate culture maintains that position by population
with educations, mass media, advertising, & gov. ideals EX. If North America has the
best basketball team, they must be the best in gov.
stickball - Answers -the most popular sport among Mississippi Indians; the object was
to move a small ball downfield in a cup attached to a stick and throw the ball through
uprights
