AIPMM CPM Practice Exam 2026/2027 – Product Management, Marketing Strategies & Verified Questions with Detailed Answers – Instant Download

AIPMM - CPM PRACTICE Exam Questions
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intangibility

inseparability

variability

perishability -CORRECTANSWER Nature and characteristic of a service



Product

Price

Promotion

Place -CORRECTANSWER What are the 4 Kotler's Market Strategies?



Intensity of Competitive Rivalry

Threat of New Entrants

Threat of Substitute

Bargaining Power of Customers

Bargaining Power of Suppliers -CORRECTANSWER What are Porter's 5 forces?



Conceive

Plan

,Develop

Qualify

Launch

Deliver

Retire -CORRECTANSWER What are the 7 phases of PLC?



Conceive

Plan

Develop

Qualify -CORRECTANSWER What are the steps of NPD? (Phases)



Market Penetration -CORRECTANSWER What is the strategy for existing

market/existing product? (Ansoff's Growth Matrix)



Product Development -CORRECTANSWER What is the strategy for existing

market/new product? (Ansoff's Growth Matrix)



Market Development -CORRECTANSWER What is the strategy for NEW

market/existing product? (Ansoff's Growth Matrix)



Diversification -CORRECTANSWER What is the strategy for new market/new product?

(Ansoff's Growth Matrix)

, Introduction -CORRECTANSWER Market Objective: Gain awareness

Competition: None

Product: One

Price: Skimming/Penetration

Promotion: Educate/Inform

Place: Limited



Growth -CORRECTANSWER Market Objective: Stress differentiation

Competition: Growing

Product: More version

Price: Gain market share

Promotion: Competitive differences

Place: more outlets



Maturity -CORRECTANSWER Market Objective: Maintain brand loyalty

Competition: Many

Product: Full

Price: Defend market share

Promotion: Reminder oriented

Place: Max outlets



Decline -CORRECTANSWER Market Objective: Harvest/Deletion

Competition: Reduced