BUSI 330 Exam Questions and Correct
Answers || Graded A+|| Latest Update
2026
The 5 components of the Integrated Marketing Communications model include all of the
following EXCEPT ____. -CORRECTANSWER internet marketing
The product category that is represented by strong brand loyalty and no acceptance of
substitutes is called ____. -CORRECTANSWER specialty product
Which of the following criteria for selecting target market segments is applicable to
going after consumers when the company wants to maintain its market share leadership
role? -CORRECTANSWER position
In the Marketing Growth Strategies Model, which of the strategies would involve building
another store in town? -CORRECTANSWER Market Penetration
Which of the following distribution channels is used to sell Rolex watches? -
CORRECTANSWER exclusive
In the Product Life Cycle model, there are four primary stages. Which stage requires the
most advertising used to inform the market of the value of the product? -
CORRECTANSWER introduction
,Many reasons have been given for why new product concepts have failed. Which of the
following is NOT one of those reasons? -CORRECTANSWER all apply
The Quantitative research method is used to determine all of the following EXCEPT: -
CORRECTANSWER why a phenomenon exists
"My Coke Rewards" sales promotion is which of the following categories? -
CORRECTANSWER sweepstakes
The example where Goodyear tire dealers lost their exclusive rights to sell Goodyear-
branded tires is called ___. -CORRECTANSWER
Which of the following is an example of an Opportunity for JPM Overnight Delivery
Company from the SWOT Analysis model? -CORRECTANSWER post office closing
In order for market segmentation to be effective, market segments must be large
enough for a firm to make a profit by serving them. This means that segments must be
____. -CORRECTANSWER substancial
Which of the following is the label for items like cash, accounts receivable, and
inventory? -CORRECTANSWER current assets
, Marketers for frozen pasta meals can provide value to consumers in each of the
following ways EXCEPT ____: -CORRECTANSWER changing the colors of the
packaging
When assessing the quality of services provided, which of the following describes the
service quality dimension associated with Southwest Airlines' maintain clean gates,
planes, and do not damage baggage? -CORRECTANSWER tangibles
If a corporate jet service company performs a market segment analysis and discovers 7
different geographical market segments dispersed around the United States, which of
the following criteria is a challenge to its target market plans _____? -
CORRECTANSWER
Points received for buying products or services from a company to be used in future
free "stuff" is which of the following categories? -CORRECTANSWER Loyalty Programs
In the New Product Development steps, what is the one step where options expand vs.
contract? -CORRECTANSWER idea generation
When scheduling advertising messages, which scheduling method is combined with
another method to take advantage of increased demand of regularly-purchased
products during certain peak periods of demand (e.g., flowers, candy, etc.)? -
CORRECTANSWER
Answers || Graded A+|| Latest Update
2026
The 5 components of the Integrated Marketing Communications model include all of the
following EXCEPT ____. -CORRECTANSWER internet marketing
The product category that is represented by strong brand loyalty and no acceptance of
substitutes is called ____. -CORRECTANSWER specialty product
Which of the following criteria for selecting target market segments is applicable to
going after consumers when the company wants to maintain its market share leadership
role? -CORRECTANSWER position
In the Marketing Growth Strategies Model, which of the strategies would involve building
another store in town? -CORRECTANSWER Market Penetration
Which of the following distribution channels is used to sell Rolex watches? -
CORRECTANSWER exclusive
In the Product Life Cycle model, there are four primary stages. Which stage requires the
most advertising used to inform the market of the value of the product? -
CORRECTANSWER introduction
,Many reasons have been given for why new product concepts have failed. Which of the
following is NOT one of those reasons? -CORRECTANSWER all apply
The Quantitative research method is used to determine all of the following EXCEPT: -
CORRECTANSWER why a phenomenon exists
"My Coke Rewards" sales promotion is which of the following categories? -
CORRECTANSWER sweepstakes
The example where Goodyear tire dealers lost their exclusive rights to sell Goodyear-
branded tires is called ___. -CORRECTANSWER
Which of the following is an example of an Opportunity for JPM Overnight Delivery
Company from the SWOT Analysis model? -CORRECTANSWER post office closing
In order for market segmentation to be effective, market segments must be large
enough for a firm to make a profit by serving them. This means that segments must be
____. -CORRECTANSWER substancial
Which of the following is the label for items like cash, accounts receivable, and
inventory? -CORRECTANSWER current assets
, Marketers for frozen pasta meals can provide value to consumers in each of the
following ways EXCEPT ____: -CORRECTANSWER changing the colors of the
packaging
When assessing the quality of services provided, which of the following describes the
service quality dimension associated with Southwest Airlines' maintain clean gates,
planes, and do not damage baggage? -CORRECTANSWER tangibles
If a corporate jet service company performs a market segment analysis and discovers 7
different geographical market segments dispersed around the United States, which of
the following criteria is a challenge to its target market plans _____? -
CORRECTANSWER
Points received for buying products or services from a company to be used in future
free "stuff" is which of the following categories? -CORRECTANSWER Loyalty Programs
In the New Product Development steps, what is the one step where options expand vs.
contract? -CORRECTANSWER idea generation
When scheduling advertising messages, which scheduling method is combined with
another method to take advantage of increased demand of regularly-purchased
products during certain peak periods of demand (e.g., flowers, candy, etc.)? -
CORRECTANSWER
