Verified Questions & Detailed Rationales
ethnocentric HR approach - CORRECT ANSWER = Home-country
managers run foreign subsidiaries; strong emphasis on parent-company
culture and practices.
Advantage of ethnocentric staffing - CORRECT ANSWER = Strong HQ
control, easier transfer of home-country practices.
Disadvantage of ethnocentric staffing - CORRECT ANSWER = Risk of
cultural conflict, low localization, expensive expatriates.
polycentric HR approach - CORRECT ANSWER = Host-country nationals
manage subsidiaries; marketing/strategy adapted locally.
Advantage of polycentric staffing - CORRECT ANSWER = Greater cultural
fit, lower cost, better local responsiveness.
Disadvantage of polycentric staffing - CORRECT ANSWER = Weaker HQ
integration, subsidiaries may drift strategically.
geocentric HR approach - CORRECT ANSWER = Best talent hired
regardless of nationality; globally integrated operations.
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, Advantage of geocentric staffing - CORRECT ANSWER = Access to best
talent, global learning and knowledge transfer.
Disadvantage of geocentric staffing - CORRECT ANSWER = Very
expensive, difficult HR logistics, visa/legal issues.
4 Ps of marketing - CORRECT ANSWER = Product, Price, Promotion,
Place.
Product in the marketing mix - CORRECT ANSWER = How the product is
designed, adapted, or developed.
Price in the marketing mix - CORRECT ANSWER = How the product is
priced for different markets.
Promotion in the marketing mix - CORRECT ANSWER = How the
product is advertised and sold.
Place in the marketing mix - CORRECT ANSWER = How the product is
distributed and delivered to consumers.
Ethnocentric marketing approach - CORRECT ANSWER = Market
products abroad the same as domestically; minimal adaptation.
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